Beyond the Arena: Unlocking Digital Fandom with Trace CEO Tareq Nazlawy
Tech Talks20 Elo 2025

Beyond the Arena: Unlocking Digital Fandom with Trace CEO Tareq Nazlawy

In a world where fewer Gen-Z fans attend live events and most sports engagement happens on a device, how do rights holders truly understand their global fanbase?

This week, David Savage speaks with Tareq Nazlawy, Co-founder and CEO of Trace, a groundbreaking fan engagement and identity platform. Tareq reveals how Trace is solving the massive missed opportunity in sports fandom by allowing fans, no matter where they are, to digitally mark their commitment and build an identity that unlocks exclusive access to the best of the sport.

Discover how this digital layer of fandom offers richer, two-way experiences for fans and unprecedented measurability and emotional engagement for brands and rights holders. Learn why your jersey isn't enough, and how proving your dedication, like Tareq's seven years without missing an F1 race, is finally gaining the digital recognition it deserves.


We want you to watch the latest Tech Flix doc on August 21st, sign up here to join us on LinkedIn: https://www.linkedin.com/events/data-suntoldstory-theaienergycr7353018441315848193/theater/


Tech Talks is powered by Nash Squared, the leading global provider of technology and talent solutions. Find out more about our solutions at⁠⁠⁠⁠ ⁠⁠⁠www.nashsquared.com⁠⁠⁠⁠⁠⁠⁠

The music on Tech Talks is created by London artist Lemzi:⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.lemzi.com⁠⁠

Jaksot(857)

Ade McCormack, Founder of the Digital Readiness Institute discusses the changing role of the CIO.

Ade McCormack, Founder of the Digital Readiness Institute discusses the changing role of the CIO.

Ade joins the podcast to talk about the changing role of the CIO; the relationships that need to be nurtured and the value a CIO offers to a modern business. How do you ensure the CEO trusts that 'toy...

25 Loka 201918min

Our next guest is... Ade McCormack

Our next guest is... Ade McCormack

Our next guest is Ade McCormack, founder of the Digital Readiness Institute. We're talking about the role of the tech leader in enterprise on the pod. He's a taster of Ade ahead of the published show!

24 Loka 20191min

Sonya Barlow, founder of Like Minded Females, talks about building a community.

Sonya Barlow, founder of Like Minded Females, talks about building a community.

Sonya talks to the podcast about the challenges women face negotiating the workplace. No one teaches you how to be you, at work, whilst you’re a student. She discussed community building, becoming awa...

22 Loka 201934min

Our next guest is... Sonya Barlow

Our next guest is... Sonya Barlow

Our next guest is Sonya Barlow, founder of Like Minded Females. Sonya is building a community to support women, and here is a snippet to help you tune in to the full show!

21 Loka 20192min

Shahad Choudhury, Co-Founder of OpenBrix, is using blockchain to fix the property market.

Shahad Choudhury, Co-Founder of OpenBrix, is using blockchain to fix the property market.

Shahad is co-founder of OpenBrix, a blockchain platform trying to reduce costs associated to the property sector. He talks about the ability of a disturbed ledger to share influence across the sector ...

18 Loka 201933min

Our next guest is... Shahad Choudhury

Our next guest is... Shahad Choudhury

Giving you a sneak peak our next guest Shahad, tech and innovation lead at OpenBrix.

18 Loka 20191min

Mark Ferrar, CIO of Newcastle University, talks about transforming the HE sector.

Mark Ferrar, CIO of Newcastle University, talks about transforming the HE sector.

Technology within universities have not followed the same road to digitisation, moving slowly in how it has reorganised. Whilst reliable and stable the transformation piece doesn’t mirror the fast-mov...

15 Loka 201934min

Our next guest is... Mark Ferrar

Our next guest is... Mark Ferrar

Giving you a sneak peak of tomorrow's podcast guest, Mark Ferrar, CIO at Newcastle University.

14 Loka 20191min