What Should Be Included in Your SEO Audit?

Regular website SEO audits are critical for determining if there are any on-site or off-site issues that may be hampering your website rankings and overall user experience. In this episode we discuss the elements that should be included in your website audit, including:

• Duplicate content issues
• Thin content issues
• URL structures
• Title tags, meta tags and meta descriptions
• Inbound links & a full link audit, including looking for toxic links.
• Keyword focus and anchor text variability
• Page load speed and code validation
• Image alt tags and descriptions
• Outbound linking structures
• Internal links

In addition to running a high-level audit, it is also important to run a full content audit to make sure you're only placing emphasis on on-site content that performs well, beefing-up or improving content that does not perform well or getting rid of (301 redirecting or 404-ing) content that does not perform well.

Other helpful links referenced in today's episode:

Free Website SEO Audit Tool // SEO Audit Guide

What did you like from this episode? What would you change? What would you like to hear next time?

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