What's the Ideal Length of a Blog Post for SEO?

What is the length of the "perfect" blog post?

To some, the longer a blog post the better, and there's a clear argumentative case for it; more words in an article mean more "guts" for web crawlers and readers, and indicate that an article is thorough and in-depth.

On the other hand, constantly shooting for super-high word counts can leave you with fluff, or can alienate the vast portions of your audience who are interested in a quick read.

Shooting for shorter content, such as 200-300 word "tidbits," means you can produce more articles in the same amount of time, catering to the quick-digest crowd. On the other hand, short content is necessarily brief, and has few deep points to attract links or build authority.

So what's the answer? The evidence suggests the reality of an "ideal" blog length is much more complicated than a simple answer of "long" or "short."

Mentioned in Today's Episode:

• Content Promotion

• What's the Ideal Length of a Blog Post for SEO?

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