Never Trust a Skinny Chef

We use the following phrase internally when discussing how you should gauge the quality of your SEO company:

"Never trust a skinny chef"

That is, if you're looking to hire an SEO company, take a look at how well they do their own search engine optimization. Are there on-site elements in place including things like site speed and internal linking? How are they ranking? What does their backlink profile look like?

What did you learn and/or like from this episode? What would you like to see next time? How can we improve?

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