SEO & Media Exposure for Startups: Episode 4

In this, the 4th episode of our series covering digital marketing for startups, we further explore techniques and tricks for implementing content marketing, link building and SEO for brand new startups. Here we further explore this topic, covering it further.

Digital marketing for newbie sites can be time-consuming and very difficult. Here we break down how to get established and expand your exposure.

There are many ways to build links, but some methods are more valuable than others. For example, you can try just earning links by producing great onsite content and distributing it via channels like social media.

If you're looking for something more consistent, you can write offsite content for major publishers and include links back to your site as citations or resource gateways for people to learn more. This way, every time someone clicks the link in your article they'll be redirected back to your site!

Every internet-based business needs to have an optimized website. The best way for your company to rank higher in Google search results is by using link building. This is because once you start to build links, your websites authority will grow and you will rank higher and higher on Google searches relevant to the brand. Link building can be seen as a massive traffic generation engine that generates direct traffic from people clicking on links leading back to your site or blog posts which are based off of keywords which drive high volumes of web traffic.

A startup is a lot to manage. You've got your hands full with the day-to-day operations and trying to scale, so the last thing you want is to spend weeks developing skills that are only necessary for growing your company. That's why most startups end up working with link building partners, usually firms or agencies who can help you devise a strategy for deploying new links and analyzing your results—so there's no need to waste time on something that will take precious resources away from what really matters: growth.

Be sure to check out our free SEO backlink checking tool to see where you rank compared to your competitors. Or if you're an SEO startup, check out our Reseller SEO Services.

We hope you enjoyed this episode. What would you like to discuss next?

Connect with us:

https://seo.co/ // https://ppc.co/ // https://dev.co/ // https://link.build/