#398 Comprehensive Guide to Digital Marketing, Episode 2

Your website is your little slice of digital real estate. It's a canvas that you control and it can be used to paint the picture of what you want people to see when they listen to you. Whether you're running an ecommerce business, a consulting firm, a membership website, or something in between; your site should have the same mission as your company does- building trust and authority. That's why we put together this comprehensive guide to digital marketing.

To ensure your website is running smoothly, make sure that web pages are loaded in less than five seconds. In fact, after each additional second of load time you'll see a drop in conversion rates of 4.42%.

In order to make your website both user-friendly and visually appealing, it is vital to use visual hierarchy. Keeping the best content "above the fold" ensures that visitors can quickly find what they are looking for without scrolling down. Items with high visual prominence should be large, located at the top of the page, feature strong and contrasting colors or animation/video features, have movement/video features--and be surrounded by whitespace.

The average person spends an hour of their day watching cat videos. But what if I told you that you could make money while doing it?

One way to do this is by partnering with brands who are looking for creative ways to market their products, or by making your own money-making channel through YouTube. The only thing holding you back from a life of cuddly kittens and cash is a camera, computer, and internet connection!

The best way to get people to come back and visit your website is by investing in search engine optimization (SEO). This strategy can help you rank higher on the search engines. With a high position, you will automatically attract more visitors. When they find what they are looking for they have a better chance of converting into subscribers or customers.

SEO is the process of optimizing your website so that it satisfies search engines. This increases your chances of being featured prominently in SERPs, which are also known as Search Engine Results Pages.

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