#405 -- Link Building for Lawyers & Law Firms, Episode 1

Link building is a method to get organic, natural links from other sites (peer-to-peer) and the best part is that just about anyone can do it! But there are methods of link building which are much better for SEO purposes.

Secondary link building services - or those who have limited resources - should implement blog commenting and pr campaigns to acquire secondary links. This tactic works well as it's less time consuming and will provide you with valuable backlinks on high authority websites.

Link building is not buying links from sketchy link sellers. Link building is not editing your content to include meaningless or irrelevant backlinks. Link building is not using automated, blackhat software that creates links by spamming other websites and commenting on blogs in a way that distracts website visitors without adding value to the discussion (aka "comment spammers"). And, even worse than any of those methods, link-building isn't soliciting high profile influencers then sending them an email with a banked list of every SEO agency in the world expecting them to take out.

Link building for law firms is a formal process that includes getting other bloggers and publishers to add your content as a resource in their posts.

But wait! You're saying to yourself, "That's not enough information! What about automation? Spamming? Hacking? Spyware?!"

The method for successful link building has always been relatively the same. But because of the dramatically changing landscape of how clients find attorneys, law firms need to embrace this new strategy. Gone are the days when people asked their family and friends for lawyer referrals or looked in yellow pages (or even talked on a landline!) These days prospective clients want to search online, so they can compare prices and personalize what they're looking for.

Framing your online presence to rank on search engines is critical in today's world - just ask any SEO expert with knowledge about local marketing tactics

This is why law firms need SEO link building. And not just any kind of link building, but good quality link building. The ultimate goal? Rank on Google in order to attract new clients! Link building increases the amount of content you've created that websites and bloggers will share with their audiences by linking back to your blog posts and articles. A good whitelancer-quality example of this would involve writing a post related to a topic (perhaps "How To Find An Attorney) in which he or she references / embeds links to other sources—other high quality sources like Wikipedia.

We hope you enjoyed this episode. Stay tuned for the next episode which also covers this topic.

Also mentioned in this episode:

https://seo.co/law-firm-link-building/

https://ppc.co/ppc-for-law-firms/

Connect with us:

SEO.co // DEV.co // PPC.co // Link.Build