#503: Growing Customer Lifetime Value (CLTV), Episode 2

In this episode, we further explore how to maximize customer lifetime value in an online business. If you're tired of quickly cycling "lemons" you need to be aware of the concept of customer lifetime value. In this podcast, you'll learn what it is and how you can use it to grow the profitability of your business.

Figuring out ways to maximize customer lifetime value can make a huge difference in a website's income, especially when it comes to using digital marketing.

There is one obvious way to maximize customer lifetime value in your online business, and that's to create loyal repeat customers. However, there is an often-overlooked way to do so.

If you are selling a product or a service, it's only fair that you should be rewarding customers who have already purchased from you with the full and latest version of what you are selling.

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