#707: How to Build a Kickass Content Strategy for SEO Episode 3

You'll want to be consistent so your subscribers come to learn what to expect. You can send out different types of newsletters, such as weekly and monthly, to keep your subscribers up-to-date. S.E.O.com has found no clear winner in terms of open or click-through rates. Email marketing can be used to promote and complement your content and social media strategies. Leverage influencer marketing to get more visibility for your content. Offer exclusive content through email marketing, which users can only get by signing up for your email list. The more valuable your content is, the higher your retention rates will be.

Citing an influencer's content shows that you're sincerely interested in their work. You could use this as a starting point for a long-term relationship or a casual mention on social media. Don't waste your time with formulaic, specific, concise, and friendly emails. Ask for a quote or testimonial from an influencer to help you with your content development. Be careful about who you ask and make it a value exchange. Don't ask for quotes on subject matter that isn't relevant to the influencer's core audience. Use the appropriate medium to reach out to influencers. You can either do this from a top-down or bottom-up approach.

Be sure to notify them when it's formally published so they'll see it and want to share it or link to it. There are two approaches to finding an influencer on your topic of interest: top-down and bottom-up. The top-down approach involves looking at the blogs of influencers or writers you want to reach out to. One option is to pool your resources and work together on a final product. When it's complete, both of you will have a vested interest in sharing the completed work with your respective followers. Internal links are a great way to maximize the performance of your content. There are two huge upsides to this method of influencer marketing for content support.

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