#800: Why Startup SEO & Digital Marketing are More Difficult Than Ever

There is a big difference between startup SEO and enterprise SEO. Startup websites simply don't have the history to compete. Unless a startup has acquired an existing site with an aged backlink profile, established brands will have thousands more earned and promoted backlinks. If your startup isn't creating meaningful content for customers via online search, you will still be playing catch-up. Amazon's early launch included listings for some 2 million+ titles, searchable by title, description, and ISBN.

They were readily indexed by the search engines that drove the largest amount of traffic. For many of the reasons we have already discussed, SEO ranking takes longer than ever. A site search will help reveal how much content your competition already has. An audit of the best competitors may help reveal more data that may be helping to drive organic traffic to more established brands. For newer (er) sites, there is a greater likelihood of seeing massive spikes and drops in rankings.

The sooner you begin by getting your site up and getting content published, the better. Domain Authority and Domain Rating aren't as big of a factor here either. If you're starting a business, don't get too caught up in the traffic until it actually starts to convert into sales and leads. Focus on quality content instead. Don't focus on vanity metrics like Domain Authority or Domain Rating because they often simply don't matter.

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