#828: How to Generate, Manage and Close Top-of-Funnel Leads

It's rare that you'll engage with a customer who is ready to buy the first time they hear about your product. Almost every lead starts as a TOFL, or top-of-the-funnel lead. Learning how to generate and manage these leads can accelerate your results. 5 Tips for Generating Top-of-Funnel Leads (TOFL) To generate TOFL, you need lots of quality content to generate awareness and nurture people into leads.

Examples of high-value, actionable content include How-to articles, research and data reports, courses, and webinars. Link building is the process of acquiring inbound links to your website from authoritative publishers, websites, and domains. By going live for five minutes each day, you can build awareness, add value, and turn followers into leads. A podcast and/or YouTube channel could fill the same role. Brands often get too granular with their top-of-funnel strategy. Qualification of leads at the top of the funnel is more challenging. There are a few different types of qualified leads: product, marketing, and non-marketing qualified leads.

Start shallower and wider in your funnel. There are a few different ways to figure out if someone is qualified. Analyzing the analytics can provide you with a wealth of useful information. If you send out a call-to-action and only one person responds, you're probably not getting a good lead. Pay attention to who is opening your emails (and how often). The best way to qualify a lead is to have a conversation with them. This can happen via Facebook Messenger, email, phone, Zoom, or any number of other media and platforms. Ask leading questions that gauge their pain points, needs, expectations, and desires.

More info about how to generate, manage and close top-of-funnel leads:

https://seo.co/top-of-the-funnel/

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