#831: SEO 101: An SEO Beginner's Guide to On-Site & Off-Site SEO Episode 3

Descriptions are secondary ways of describing your pages. Alt-text is specific to images and is important for both search engines and visitors. Google makes it easy to scan your site for crawl and 404 errors. You can also correct 404 errors by restoring pages that were deleted or by creating a 301 redirect. Broken or "dead" links might be internal or external. Duplicate content is an often misunderstood technical error. It's usually due to a single page of content indexed with multiple URLs.

Google Search Console has a duplicate content report that can help you track down these instances. You need at least 300 words of high-quality content on every page of your site. High-quality writing will give search engines more pages and content to crawl and index. You'll need to update your blog at least twice a week with dense, informative, practical content. On-site content gives you the opportunity to optimize for specific target keywords.

Link building is a strategy that enables you to create more links pointing to your site. Yois u'll want to be careful not to over-optimize here, as this could trigger a content quality penalty from Google. You'll need to invest in your link-building tactics if you want your campaign to grow. At least monthly, you'll want to run an analysis of your work. You'll get a clear picture of your return on investment and can then make adjustments to improve your profitability.

More info about SEO 101: an SEO beginner's guide to on-site & Off-site SEO:

https://seo.co/seo-for-beginners/

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