#832: 77 Link Building Strategies for SEO in 2022 Episode 1

Link-building strategies are meant to help companies generate inbound links intentionally, earning domain authority as well as direct traffic from people clicking the links. In this post, we examine the 77 link-building strategies most likely to help you boost the visibility of your website in the SERPs. Direct link building requires you to build links that are actually valuable to web users. Google penalizes sites that link to themselves in an attempt to manipulate their rank. One high-quality backlink is often worth far more than many unattractive or low-quality links. Domain authority (DA) is a relative measure of the trustworthiness of a site. High-DA sites tend to get more traffic on their own and have a higher likelihood of passing referral traffic your way. Getting a link on a new domain is a better use of your time than one on an existing one.

Links in the header or early in the body will be much more valuable than links in the sidebar or footer. The higher your link is on a page, the more authority it's going to have. Never include more than one link to your site in an article. If you want your link to stick, include links to other high-quality sources in the body of your article. Avoid keyword stuffing in your anchor text. Don't write off the possibility of no-follow links as worthless; they're a useful trick to get more traffic. Link Earning Strategies for More SEO Backlinks: The overarching goal here is to create onsite assets so interesting or valuable that other authorities naturally want to link to them.

These are some of the best tactics for the job, and we'll break them down into bite-size actionable chunks. You'll earn more links if you're known as a reputable source. Find influencers in your field and provide them with a piece of your content. Collaborate with another expert to create a shared piece of content. Invite guest authors to your site for a mutually beneficial backlink exchange. Link building is consistent and reliable, but it takes significant skill and effort to make the strategy work. The best approach for most businesses is to use a blend of link building and link earning. There are several high-level approaches you can use to increase your link-building effectiveness.

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