#833: 77 Link Building Strategies for SEO in 2022 Episode 2

When you build links, you not only generate domain authority for your entire site but also page authority for individual pages. Prioritize building links to your best onsite pages. Monitor (and mimic) your competitors' link-building strategies. You can learn a lot by observing and mimicking their strategies. Be wary of link schemes and link-building companies. Link building agencies understand the nuances of the strategy and make content, link quality, and long-term relationships their priorities. Start with a small scale and scale it up as you learn more about your industry's top publishers. It's important to measure your domain authority regularly. You'll also want to measure the page-level authority of your best pages.

These are two of the strongest indicators that your link-building strategy is working. Other metrics include organic traffic, referrals, and direct traffic to your site. If you're building a link with a new publisher, try to estimate the total value of that link. Try to isolate its effects on your domain-and page-level authority. "Best of" lists, or listicles, are appealing because they promise the reader a concise read. Original research is extremely powerful for attracting links, but it can also be expensive to conduct. Conducting surveys is a good, inexpensive method of original research. Taking a controversial stance can be great for your link-building campaign, so long as you do it respectfully and with hard evidence.

Being the first to explore a topic can also be powerful. Engaging content that encourages people to interact can be valuable. Case studies and whitepapers are both long-form content archetypes filled with analytical information. How-to guides and glossaries are fantastic pieces of content for complex industries. Interviews, infographics, directories, and other shareable are good tools to use for link building. Interactive content is highly successful in encouraging shares. There are few types of content more interactive than tests and quizzes.

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