
Episode 8: From Medicine to Multifamily — How One Entrepreneur Is Building Legacy Through Apartments
What happens when a 35-year career in medicine meets the freedom and opportunity of real estate? In this inspiring episode, Lance sits down with Alan H., a seasoned healthcare executive who's turnin...
23 Loka 202526min

Episode 7: From Data to Deals — How "Jack & Jill" Built a Land Empire from the Back of a Boat with Jack Butala & Jill DeWit
What if you could flip land from anywhere in the world — even from the back of a boat? In this episode, Lance talks with Jack and Jill, the powerhouse couple behind Land Academy, who've completed ove...
9 Loka 202537min

Episode 5: Designing Freedom: From Corporate Career to Strategic Private Investing with Bryan Hancock
Episode 5: After two decades in high-level roles at Microsoft, Dell, and Schwab, Bryan Hancock stepped into the world of private investing—without quitting his corporate job. In this episode, Bryan jo...
4 Elo 202523min

Episode 4: From Breakdown to Breakthrough — How Shelly Schilson Turned Adversity into Apartment Success
About This Episode: In Episode 4 of The Potentializer, Lance Edwards sits down with small apartment investor Shelly Schilson for a candid, vulnerable, and powerful journey of transformation. From a ...
17 Heinä 202524min

Episode 1: From Greenlight REI to The Potentializer - Why The Real Estate Industry Needs a New Model
In this inaugural episode, Lance Edwards introduces The Potentializer, a reimagined podcast born from the evolution of Greenlight REI. With two decades of real estate experience, Lance shares why the ...
7 Heinä 202521min

Episode 3: From Property to Platform: How to Stop Doing Deals and Start Building a Scalable Business
In Episode 3 of The Potentializer, Lance Edwards breaks down the essential mindset shift from owning isolated properties to building scalable small apartment businesses through platforms. He explains ...
25 Kesä 202521min

Episode 2: The One-Man-Band Landlord Is Dead—Here's What Replaces Him
In Episode 2 of The Potentializer, Lance Edwards explores the outdated and exhausting model of the 'one-man-band landlord' and introduces a smarter, scalable alternative: the Small Apartment Symphony....
11 Kesä 202525min



















