AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag

In episode #2885, Eric Siu and Neil Patel discuss the most effective marketing channels. They highlight the significance of referrals and client retention in driving revenue, and share insights on the necessity of building strong relationships in agency growth.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Top Marketing Channels Explored (04:53) The Importance of Referrals and Retention (07:41) Building Relationships in Agency Growth (09:37) Technical Expertise Over Sales Tactics (10:14) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

16 Joulu 202412min

In episode #2884, Eric Siu and Neil Patel discuss the top marketing tools you need for 2025! They share their expert insights on leveraging these tools for massive impact. Plus, learn why patience in marketing is more crucial than ever.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Innovative Marketing Tools for 2025 (02:21) The Importance of Patience in Marketing (04:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

12 Joulu 20246min

In episode #2883, Eric Siu and Neil Patel discuss their biggest marketing wins for 2024, focusing on the success of the Karrot ABM product, the importance of partnerships and recruiting, the effectiveness of content creation and webinars, M&A strategies for growth, and innovative marketing tools.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Marketing Wins of 2024 (02:56) The Power of Partnerships and Recruiting (04:48) Content Creation and Webinars as Growth Strategies (05:03) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

11 Joulu 20246min

In episode #2882, Eric Siu and Neil Patel discuss the significant salaries of in-house creators and the complexities of managing influencer relationships. They break down the ROI of various influencer categories, emphasizing the profitability of micro influencers compared to celebrities.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Rise of In-House Creators (02:56) Influencer Marketing ROI: A Deep Dive (04:46) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

10 Joulu 20246min

In episode #2881, Eric Siu and Neil Patel reveal how to supercharge webinars with strategic topics and audience-first planning for maximum impact. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Power of Webinars (03:07) Optimizing Webinar Attendance and Engagement (05:44) The Importance of Targeted Topics in Webinars (06:00) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

9 Joulu 20247min

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion as Marcel Petitpas, CEO and co-founder of Parakeeto, shares strategic adjustments that can lead to improved profitability and outlines effective pricing strategies to achieve desired margins.  Don’t forget to help us grow by subscribing and liking on YouTube!   Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)    TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Owners Association Coaching Call (00:58) Understanding the Interconnectedness of Agency Operations (02:53) The Cycle of Insolvency in Agency Growth (06:06) Core Financial Metrics for Agency Profitability (09:02) The Importance of Delivery Margin (11:47) Key Metrics to Track for Agency Success (14:51) Improving Delivery Margin: Strategies and Insights (18:15) Leveraging Average Cost Per Hour for Profitability (28:01) Understanding Key Metrics for Agency Success (33:11) The Importance of Utilization in Agency Operations (39:46) Maximizing Profitability Through Strategic Adjustments (45:08) Navigating Pricing Strategies for Better Margins Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

7 Joulu 202456min

In episode #2880, Eric Siu and Neil Patel discuss the nuances of LLM optimization versus SEO results, highlighting the overlap between Perplexity results and Google rankings. They discuss the potential acquisition of Perplexity by Google and the shifting dynamics in social media usage among marketers.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) Understanding LLM Optimization and SEO Results (03:00) The Future of Perplexity and Google (05:23) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

6 Joulu 20247min

In episode #2879, Eric Siu and Neil Patel discuss the recent trend of companies like Toyota, Walmart, and Target cutting back on Diversity, Equity, and Inclusion (DEI) initiatives. He emphasizes the importance of meritocracy in hiring and the need for cultural fit within organizations.  Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)  TIME-STAMPED SHOW NOTES: (00:00) The Shift in DEI Initiatives (03:00) Meritocracy vs. DEI: A Business Perspective (05:49) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more!   Leave Some Feedback: What should we talk about next?  Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

5 Joulu 20247min