Why shorts can crush your YouTube longform performance, People who say there is no such thing as bad press is wrong, and Why business acquisitions CRUSH paid media
In episode #2825, Eric Siu and Neil Patel discuss the potential downsides of YouTube shorts, the importance of long-form content for better engagement and revenue, the challenges faced by Bolt.com as it navigates a messy situation with investors and a decline in performance, and the advantages of business acquisitions over paid media. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why shorts can crush your YouTube longform performance (07:24) People who say there is no such thing as bad press is wrong (11:03) Why business acquisitions CRUSH paid media (14:25) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
20 Syys 202417min
SEO workflows that 10x your speed and save on headcount, Old marketing that still crushes today, Is it worth submitting to your business to the Inc 500 and for other awards?, and more
In episode #2824, Eric Siu and Neil Patel discuss the integration of AI in SEO workflows, traditional marketing strategies that remain effective, the importance of critical view of awards and recognition in marketing, the challenges of hiring in the current economic climate and the role of AI in enhancing business operations. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) SEO workflows that 10x your speed and save on headcount (03:05) Old marketing that still crushes today (07:59) Analyzed 41 DTC sites and 3.8% of the buyers were people who saw the site over a year ago (09:58) Is it worth submitting your business to the Inc 500 and for other awards? (13:46) Anthropic launches Claude Enterprise plan to compete with OpenAI (17:31) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
19 Syys 202420min
The 10x marketer vs the 1000x marketer, The 3 questions that make copywriting instantly work, and LTV, the number one metric marketers get wrong
In episode #2823, Eric Siu and Neil Patel discuss the differences between 10x and 1000x marketers, the implications of smartphone technology on privacy, the future of data collection in health monitoring, effective copywriting techniques, and the critical understanding of customer lifetime value (LTV) in marketing strategies. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The 10x marketer vs the 1000x marketer (08:33) The 3 questions that make copywriting instantly work (15:09) LTV, the number one metric marketers get wrong (16:59) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
18 Syys 202420min
The genius of the Costco $1.50 hotdog, How 'Founder Mode' will shift the tides of business, and Startups that raise less money grow revenue faster
In episode #2822, Eric Siu and Neil Patel discuss how Costco's $1.50 hot dog serves as a loss leader to attract customers, the importance of founders being deeply involved in their businesses, and the pitfalls of overfunding in startups, suggesting that less funding can lead to greater revenue growth. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) The genius of the Costco $1.50 hot dog (02:14) How 'Founder Mode' will shift the tides of business (13:30) Startups that raise less money grow revenue faster (16:59) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
17 Syys 202419min
What Eric learned from a guy $800m in debt, Lessons learned from Robert Kiyosaki (Rich Dad, Poor Dad), and Spraying your advertising everywhere isn't a guaranteed way to win; it's a guaranteed way to burn money
In episode #2821, Eric Siu and Neil Patel discuss lessons from Ken McElroy's experiences, Robert Kiyosaki's views on debt and financial strategies, the pitfalls of over-marketing, and the need for a balance between branding and performance in business. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) What Eric learned from a guy $800m in debt (06:35) What Eric learned from Robert Kiyosaki (Rich Dad Poor Dad author) (09:52) Spraying your advertising everywhere isn't a guaranteed way to win, it's a guaranteed way to burn money (16:39) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
16 Syys 202419min
Agency Acceleration: LinkedIn Strategy, Client Retention, and Offers
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. Join their discussion about client retention, managing churn rates, the significance of customer delight, and innovative approaches to client acquisition through platforms like LinkedIn. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to Agency Growth Strategies (02:51) Understanding Client Retention and Churn (06:06) The Importance of Customer Delight (09:00) Leveraging LinkedIn for Client Acquisition (12:00) Crafting Compelling Offers for Better Engagement Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
14 Syys 202417min
Fortnite x Lego partnership pays off big for Lego, How to get an ultimate recruiting list of the best people, and AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools
In episode #2820, Eric Siu and Neil Patel discuss Lego's partnership with Fortnite has led to a 26% increase in operating profit for the company. Find out how partnerships can also be a precursor to M&A and can help companies grow and learn from each other. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Fortnite x Lego partnership pays off big for Lego (05:35) How to get an ultimate recruiting list of the best people (08:17) AI is being over marketed: GoDaddy helps entrepreneurs thrive with new AI-powered digital marketing tools (12:38) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
13 Syys 202415min
Google's new indexing approach you need to see now, The sleazy world of Reddit marketing, Is it worth building an in-house agency?, and more
In episode #2819, Eric Siu and Neil Patel discuss the importance of quality over quantity in SEO, the need to delete low-traffic pages, the significance of updating and consolidating web pages, the benefits of building an in-house agency, and the impact of site speed on revenue. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Google's new indexing approach you need to see now (04:32) The sleazy world of Reddit marketing (11:17) Is it worth building an in-house agency (13:45) The Financial Times reinforces that slow site speeds cause massive revenue declines (16:38) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
12 Syys 202419min
