How Trump made his assassination attempt a marketable moment, Why you can't trust CNN or Washington Post anymore, BlackRock pulls commercial that included Trump rally shooter, and Companies pull ads during the shooting from social media
In episode #2781, we discuss the recent assassination attempt on former President Trump, how he turned the incident into a marketable moment and the reactions from the mainstream media and corporations, and the impact of the incident on social media advertising and organic social content. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) How trump made his assassination attempt a marketable moment (04:22) Why you can't trust CNN or Washington Post anymore (10:59) BlackRock pulls commercial that included Trump rally shooter (13:57) Companies pull ads during the shooting from social media (19:19) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
18 Heinä 202422min
Why Elon Musk doesn't use data when creating new innovations, How marketing can backfire: Roaring Kitty purchased $245M of Chewy, and Search everywhere optimization: platforms SEOs need to optimize for beyond Google
In episode #2780, we discuss why Elon Musk's use of data in innovation is a mix of yes and no, Starlink Mini, Roaring Kitty's lawsuit, the importance of hiring good people, and the new version of SEO. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Why Elon Musk doesn't use data when creating new innovations (03:02) How marketing can backfire: Roaring Kitty purchased $245M of Chewy (06:35) Search everywhere optimization: platforms SEOs need to optimize for beyond Google (18:45) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
17 Heinä 202421min
How to use fake haters to blow up your engagement, The genius of Kourtney Kardashian's 'Lemme' brand, 76% of NVIDIA employees are millionaires and 37% are worth over 20 million, and more
In episode #2779, we discuss how to use fake haters to boost engagement, the success of Courtney Kardashian's brand, the decline of click-through rates in search results, the dangers of abusing programmatic SEO, and the rise of AI answer optimization. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) How to use fake haters to blow up your engagement (01:47) The genius of Kourtney Kardashian's 'Lemme' brand (02:40) 76% of NVIDIA employees are millionaires and 37% are worth over 20 million (08:23) New zero-click study shows what people do after a Google search (12:14) What happens when you scale your SEO with AI – Are AI answers the new SEO? (17:44) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
16 Heinä 202420min
Louis Vuitton and Dior's genius real estate strategy, Is Alex Hormozi right about not promoting in your content?, Traditional content marketing is dead - here's what to do, and The power of marketing a magic pill (Ozempic)
In episode #2778, we discuss Louis Vuitton and Dior's genius real estate strategy, including LVMH's prime storefront acquisitions and their impact on brand dominance. We also explore Alex Hormozi's stance on not promoting in content, the death of traditional content marketing, and effective alternatives. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Louis Vuitton and Dior's genius real estate strategy (05:02) Is Alex Hormozi right about not promoting in your content? (11:23) Traditional content marketing is dead - here's what to do (12:56) The power of marketing a magic pill (Ozempic) (18:04) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
15 Heinä 202421min
Unlock $1M Revenue: Proven Strategies for Agency Success
In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We focused on how to run a successful agency – upselling services, focusing on one thing vs. offering multiple services, internationalization, managing rates in a changing economy, and marketing strategies for offline brands. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:56) Upselling Strategies for Account Managers (03:07) Balancing Focus and Offering Multiple Services (05:02) Expanding Internationally: Pricing and Features (09:39) Managing Rates in a Changing Economy (15:47) Marketing Strategies for Offline Brands (17:38) Conclusion Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
13 Heinä 202420min
Zoominfo's SEO gets torched, The early winner of AI is…consultants?, How Steve Jobs was taught what a good ad looks like, and Google dropping continuous scroll in search results
In episode #2777, we discuss the collapse of ZoomInfo's organic traffic, the short-term gains and long-term drawbacks of certain SEO strategies, the success of consulting companies in the AI boom, the importance of good advertising, and Google's decision to drop continuous scroll in search results. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: ZoomInfo's SEO Torched, AI's early winner: consultants, Steve Jobs on good ads, & more (07:51) The early winner of AI is…consultants? (11:23) How Steve Jobs was taught what a good ad looks like (15:00) Google dropping continuous scroll in search results (16:30) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
12 Heinä 202419min
Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier
In episode #2776, we discuss embedding YouTube videos to boost website traffic and conversions, Google's preference for its own platforms, and the challenges CMOs face with short tenures and AI's growing role in marketing. We also touched on synthetic data and Google's testing of link cards in AI overviews. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Does embedding YouTube videos help with SEO rankings?, Over-optimized SEO features associated with Google traffic declines, CMO tenure falls to lowest level in more than a decade, and AI will make marketing harder, not easier (03:00) Over-optimized SEO features associated with Google traffic declines (07:34) CMO tenure falls to lowest level in more than a decade (09:35) AI will make marketing harder, not easier (15:30) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
11 Heinä 202418min
Perplexity's keyword visibility goes up 86%, Why mainstream media is dead, and SaaS companies are spending $2.64 to generate $1 of revenue
In episode #2775, we discuss programmatic SEO, the effectiveness of AI overviews, the rise of podcasts and the decline of mainstream media, the challenges of SaaS companies in generating revenue, the hiring of talent from South Africa, and the potential of marketable athletes to elevate sports leagues. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Today's topic: Perplexity's keyword visibility goes up 86%, Why mainstream media Is dead, and SaaS companies are spending $2.64 to generate $1 of revenue (01:00) Perplexity's keyword visibility goes up 86% (03:04) Why mainstream media is dead (07:32) SaaS companies are spending $2.64 to generate $1 of revenue (20:37) That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu
9 Heinä 202422min
