AI Is Changing the Workplace, Agency Reality Check, Cold Emails That Work, and Marketing’s New Price Tag

In Episode #82, Neil and Eric highlight the tips, tools, and tactics to use when marketing your local businesses. Listen to learn why you’re not capturing your local market and what you can do about it. Time Stamped Show Notes: 00:28 – Today’s topic: How to market your local business 00:40 – Do local SEO 00:46 – Check out and read Moz and David Mihm 01:49 – Make sure you understand variables 02:06 – Use tools like Moz Local, Yelp, and City Search 02:22 – If you’re not in them, you’ll end up losing tons of revenue 02:45 – Make people happy to encourage them leave a review 03:16 – Use Facebook for geo targeting to market your local business 04:16 – Use Pretty Link in Wordpress to track local ads 04:41 – Use localized websites to network with 05:50 – Make sure you’re getting reviews 06:18 – Don’t forget Google Adwords for call tracking 06:34 – Another tool is Callrail 07:18 – Your website is important 07:41 – Make your phone numbers clickable 07:59 – Make your form fields simple 08:16 – Keep images and copy short and on point 08:28 – Make sure your server is close to that localized region 09:21 – Don’t forget about phone calls! 09:41 – Waze local is worth a try too 09:56 – Be aware on all the new stuff that’s going on 10:10 – That’s it for today’s episode! 3 Key Points: Make the most of your marketing efforts by trying all the tools applicable to your biz. Business owners often neglect local details that can cost them revenue. Large-scale growth starts locally and expands outward. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

21 Loka 201613min

In Episode #81 Neil and Eric discuss how to stay up to date with latest marking news and trends—they’ll share their favorite blogs, websites, and tools you can use to make the most of your marketing journey. Time Stamped Show Notes: 00:28 – Today’s topic: How to stay up to date with the latest marketing trends & news 00:37 – Read blogs like: Moz Search Engine Land Search Engine Journal Marketing Land Backlinko ConversionXL Unbounce Quick Sprout Neil Patel’s blog 01:58 – Jon Loomer & Digital Marketer 02:20 – Add blogs and feeds through Unroll 02:42 – Don’t just look at blogs, look at developer company blogs 03:46 – Listen to marketing podcasts Unemployable Ask Gary Vee Content Marketing Quickie The Marketing School Smart Passive Income My Wife Quit Her Job 04:44 – Feedly 04:53 – Use Panda for Google Chrome 05:18 – Save stuff to Pocket 05:35 – Stay up with trends by DOING 05:52 – Have your own blog or website 06:15 – Partake in marketing yourself 06:27 – That’s it for today’s episode! 3 Key Points: Reading about trends can only help so much. Try doing it yourself to learn more. Having a website or blog will help you market yourself more than anything. Utilize the tools that are available to help you grow. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

20 Loka 20169min

In Episode #80 Neil and Eric talk about how you can use LinkedIn for marketing. Listen to learn about new features that are entering the LinkedIn fold, how to make the most out of your profile, and get tips on how to broaden your network on the platform. Time Stamped Show Notes: 00:28 – Today’s topic: How to use LinkedIn for marketing 00:42 – LinkedIn has new features this 2016 One-click form fill outs Conversion tracking 01:23 – Blast out marketing to your whole contact list 02:06 – Add a project section to your profile page 02:48 – Join LinkedIn groups 04:04 – Look at your profile and keep visiting other people’s profiles 05:09 – If people add you back, take a step ahead and warm up 05:42 – Make your profile very specific 05:57 – The more general your profile, the less leads you get 06:55 – Conversion tracking on LinkedIn 07:57 – Add similar people within LinkedIn 08:25 – Upgrade your account and start adding more people 08:50 – Make sure you’re sharing on your profile 09:17 – That’s it for today’s episode! 3 Key Points: Make use of each platform’s new features–they are in there for something. Manual marketing strategies pay off. Remember to build a relationship first before you promote or advertise yourself to people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

19 Loka 201612min

In Episode #79 Neil and Eric discuss why you shouldn’t be scared to spend money on marketing. Listen to discover why spending money on marketing doesn’t have to be BIG in order to be effective, and why going all-in on well-thought-out marketing plans and strategies pay off. Time Stamped Show Notes: 00:28 – Today’s topic: Why you shouldn’t be scared to spend money on marketing 00:54 – If something is working, go all in on it 01:07 – The big marketers spend a lot upfront 01:25 – it’s natural to be scared in spending 02:29 – Remember that marketing doesn’t work like magic 02:46 – It’s not like you spend money and automatically make more 03:29 – If you’re not willing to test the waters, you’re not willing to discover ROI 03:38 – Projection isn’t possible if you haven’t started anything yet 04:24 – You need to spend on advertising somehow 04:53 – You can’t just set an arbitrary budget 06:28 – Create a bigger brand 07:03 – That’s it for today’s episode! 3 Key Points: If you want your marketing campaign to pay off, you have to pay up front. Marketing isn’t magic. There’s pain before there’s gain. Test the water. Find something that works. Go all in. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

18 Loka 201610min

In Episode #78 Neil and Eric talk about the 7 deadly sins of marketing. Listen to find out which of these sins you’re committing, and learn how to avoid making them in the future.  Time Stamped Show Notes: 00:28 – Today’s topic: 7 Deadly Marketing Sins 00:34 – Sin #1 – Buying paid links 01:19 – What happens when you get caught buying links 01:55 – Sin #2 – Not optimizing your ads 02:37 – Sin #3 – AB testing incorrectly 03:34 – Sin #4 – Not playing the long game on content 04:43 – Sin #5 – Basing decisions purely from AB tests 05:50 – You don’t want to have brand confusion 05:56 – Sin #6 – Being schizophrenic with your tests 06:20 – You have to be willing to stomach the pain 06:40 – SEO takes time! 06:55 – Sin #7 – Starting to do any type of marketing without proper tracking 07:20 – No tracking means wasted marketing dollars 07:27 – That’s it for today’s episode! 3 Key Points: There is no shortcut to marketing. Everything takes time! The longer the content, the better it ranks. Marketing costs are inevitable, you have to be willing to stomach the pain. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

17 Loka 201610min

In Episode #77 Eric and Neil talk about the 7 types of content you should be creating on your blog. Listen as they enumerate each type of content and how to utilize the types with key online tools. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Types of Content You Should Be Creating on Your Blog 00:37 – #1 Have long-form well-researched content 01:14 – #2 Infographics 01:28 – Check out 99Designs or Dribbble or Upwork 01:45 – Use WP Embed Code Generator 02:18 – #3 Take an audio file and put it on your blog 02:27 – Use Rev to transcribe your content 02:51 – #4 Have animated content like click through, quizzes and gifographics 03:25 – #5 Put videos on your blog 04:10 – #6 Question based content 04:15 – Check Quora and search popular questions 04:50 – #7 Have specific case studies 05:39 – That’s it for today’s episode! 3 Key Points: Remember to put value into your content. A ton of tools are available–utilize them! Video and audio can still rank–transcribe them into your blog. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

16 Loka 20169min

In Episode #76 Eric and Neil talk about how you can consistently produce content–whether it’s for a blog, a podcast, or for your social media platforms. Listen as they drop tips and value bombs to help you be successful in planning and scheduling your content. Time Stamped Show Notes: 00:28 – Today’s topic: How to consistently produce content 00:50 – Have an editorial calendar and stick with it 01:12 – Make sure you have a schedule to follow 01:20 – Editorial Calendar plugin on WordPress 01:24 – CoSchedule 01:38 – Always have a month’s worth of content, or you’ll run into hiccups or issues 02:35 – Figure out the time you are most productive 03:00 – Pick out your titles in advance 03:15 – Use BuzzSumo for topic ideas 03:48 – Have editors and writers to keep the process rolling 04:38 – Look for the bottleneck 05:39 – Adjust your length to produce more 06:17 – The more content you have, the better you’re going to be 07:26 – Don’t forget about repurposing content 07:40 – Check out content repurposing framework on Google 08:58 – Make sure you have the right process 09:11 – That’s it for today’s episode! 3 Key Points: Have at least a month’s worth of content ready to go. Every business has a bottleneck; Look for it. Communication is key–remember to update your team about your editorial status. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

15 Loka 201612min

In Episode #75 Eric and Neil talk explainer videos—what they are, how they work, and how you can use them jack up your revenue. Listen as they introduce you to key video strategies, and discuss the oft overlooked secret to developing a great explainer video…an amazing copywriter. Time Stamped Show Notes: 00:29 – Today’s topic: How you can use explainer videos to sell your products 01:04 – They’re a great tool for explaining your product service in an easy to digest way 01:35 – Breaks down objections and advantages 02:03 – The objection part is the key 02:20 – Aim for 1 to 2 minutes in length and always close with a CTA 03:30 – Inject case studies that trigger an emotional aspect 04:05 – Talking about Shark Tank, Squatty Potty 04:19 – A tool that helps you poop better 04:49 – An ad is content marketing 05:18 – Dollar Shave Club explainer video 06:08 – Demo Duck 06:30 – The storyline is the most important part of your video 07:01 – The second most important aspect? Voice over artist 07:49 – When you’re working with a voice over artist, you need to work with the artist to communicate the goal 08:45 – Make your video stand-alone enough that it doesn’t need to live on your website 09:25 – Angel.co 09:42 – Video Brewery 09:58 – Sandwich Video 10:17 – Have a REALLY good script 3 Key Points: The key to an amazing explainer video is an amazing copywriter. Make sure your videos address objections. Aim for 60 to 120 seconds in length. Resources:  Growth Everywhere podcast: How Bobby Edwards Sold $20M in Squatty Potties in Just 1 Year Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

14 Loka 201613min