169. How to Create Products People Beg to Buy ft. Maxx Chewning

Say goodbye to payment terms with Hydrant Pay:

https://2ly.link/27h83

https://the505podcast.courses/10steproadmap

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up, Rock Nation! Today we’re joined by Maxx Chewning - fitness YouTuber, entrepreneur, and the founder of Sour Strips, one of the fastest-growing creator-led candy brands in the world.

In this episode, Maxx breaks down how he turned $50,000 and a secret “Project XX” into a candy empire that sold out 20,000 units in under an hour. We dive into the psychology of building a brand people actually want, why he kept his face off the packaging, and how obsessing over tiny details - from resealable bags to flavor tweaks - set Sour Strips apart from the competition.

Maxx also shares the reality of running a multimillion-dollar company without investors, why product-market fit matters more than follower count, and the behind-the-scenes risks that nearly broke the business (including changing the entire formula at scale). From influencer marketing hacks to lessons in cash flow, this episode is a raw playbook for turning passion into profit.

If you’ve ever thought about launching a brand, building something bigger than content, or just want the inside scoop on how a YouTuber created a $100M candy company, this one’s for you.

Check out Maxx here:

https://www.instagram.com/maxxchewning/

https://www.youtube.com/ ⁨@maxxchewning⁩

https://www.instagram.com/sourstrips/

SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-report

The Creator Pricing Guide - The No BS Guide to Pricing Your Creative Services

Coupon Code: ROCKNATION10 gets you $10 off at checkout for the boulders

https://courses.the505podcast.com/pricing-guide

Join our Discord! https://discord.gg/xgEAzkqAvs

More Free Products:

Our 5 Positioning Tips to Land Bigger Clients (FREE): https://the505podcast.courses/5positioningtips

6 Questions to ask on Every Sales Call (FREE): https://the505podcast.courses/6questionsfordiscoverycall

COP THE BFIGGY "ESSENTIALS" SFX PACK HERE:

https://courses.the505podcast.com/BFIGGYSFXPACK

KG Presets Vol. 1

https://www.kostasgarcia.com/store-1/p/kglightroompresets

Kostas’ Amazon Storefront:

https://amzn.to/3GhId25

15% OFF Prism Lens FX with code: KOSTAS15

https://bit.ly/42sNdej

Timestamps:

0:00 - Intro

1:22 - Leveraging the initial $50,000 investment

2:42 - Sour Strips Launch Strategy

8:44 - Why Sour Strips was the fastest growing creator lead brand

13:06 - No investors and making every decision

13:51 - Hydrant Pay

14:48 - No investors and making every decision

19:22 - Dialing in the final candy

24:17 - The biggest decision in Sour Strips History

25:43 - Changing the original formula

30:15 - Pushback from customers

31:01 - Trusting your gut

33:11 - Packaging details

37:59 - The Viewing Window

40:36 - Truly understanding your brand

43:32 - Separating Maxx from Sour Strips Branding

48:33 - The science behind buying candy

52:33 - Why Sour Strips is more expensive

56:22 - Covid was the best thing to happen for Sour Strips

59:10 - Getting into Target

1:04:15 - Using influencer marketing to blow up Sour Strips

1:13:38 - Expanding outside of influencers

1:14:40 - Managing cashflow with massive target orders

1:26:48 - How Maxx paid himself while growing Sour Strips

1:29:25 - Maxx was the only one who handled the finances

1:31:46 - Hiring an inventory analyst

1:32:44 - Maxx never thought about selling

1:38:21 - Maxx’s next chapter

1:44:03 - How the money has changed Maxx

1:52:51 - Maxx’s investment strategy

1:58:08 - Maxx never got caught up in blowing cash

2:01:47 - How Maxx wants to raise his kids

2:07:05 - Advice to your 18 year old self

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

DM US ON IG: (Our DM's are always open!)

Bfiggy: https://www.instagram.com/bfiggy/

Kostas: https://www.instagram.com/kostasg95/

TikTok:

Bfiggy: https://www.tiktok.com/bfiggy/

Kostas: https://www.tiktok.com/kostasgarcia/

Kokeile Premiumia

Nauti 14 päivää ilmaiseksi

Tilaa Premium

Jaksot(177)

65. How Apple Became the NUMBER ONE Brand in the World (& How YOU Can Too)

This is the first podcast from space! Makes sense since were going to the moon. Today's pod we dive deep into Apple's branding and marketing strategies, and explain how to incorporate this into the content you make. STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-in COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/ TikTok: Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Kesä 202354min

64. The Power of Storytelling: Create Content that Resonates and Inspires

Story is everything. Here's how to tell them better.STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok: Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

1 Kesä 202353min

63. Lakers Season OVER, What's Next?! | Q&A #2

What's up Rock Nation! You asked, and we answered! Enjoy our second ever Q&ASTEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

25 Touko 20231h 17min

62. Breaking the mold: How a 19-Year-Old is thriving as a Content Creator Without College | Loughh

Rock nation welcome back to Episode 61 of The 505 Podcast today we have a special guest. He is a steamer, a Youtuber, a gamer w/ 100 Thieves and has amassed a Tik Tok following of over 1.2 million. Everyone Please give a warm welcome to Lough!Lough's Socials: YouTube: @loughh Instagram: https://www.instagram.com/loganlrobles/Tik Tok: https://www.tiktok.com/ @loughh COP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Touko 202353min

61. Full-Time Job or Freelance, Which Should You Choose?

Graduation is closely approaching for some of you! And that means starting to think about plans post school. Do you apply for a full-time job, or send it as a freelancer? We go through the pros and cons of both, and provide some tips to help you become more hirable!STEP UP YOUR SPORTS FILMMAKING HERE: https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

12 Touko 202348min

60. From Coding at MICROSOFT to Filming a COACHELLA DOCUMENTARY w/ Lanre Ako

Welcome back Rock Nation! Today we have on our much cooler new roommate Lanre Ako. Lanre is a photographer and videographer from Sacramento, who has been touring with the DJ Fisher for the past year and a half. We barely see the guy because he’s on tour so much, so we’re happy to have him on the pod today!STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.CHECK OUT LANRE HERE:Instagram: https://www.instagram.com/lanreako/DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

5 Touko 202354min

59. How to use AI to LEVEL UP as a Creator

AI is here and we're officially all going to be out of a job... KIDDING! But these AI tools are pretty revolutionary and today we wanted to discuss how you can utilize these tools in your life as a creator.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE:https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

27 Huhti 202343min

58. Quitting my Dream Job (Concert Photographer)

Well rocks... The time has come for me to walk away from being Loud Luxury's photographer. Let me explain why, and what I've learned along this journey.STEP UP YOUR SPORTS FILMMAKING HERE:https://courses.thecreatorcoach.com/sports-opt-inCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.thecreatorcoach.com/BFIGGYSFXPACKIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG: (Our DM's are always open!)Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/TikTok:Bfiggy: https://www.tiktok.com/bfiggy/Kostas: https://www.tiktok.com/kostasgarcia/

19 Huhti 202358min

Kaikki yhdessä sovelluksessa

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi yhdessä paikassa.

Sinulle valikoitua sisältöä

Podme-sovelluksessa kokoat suosikkisi helposti omaan kirjastoosi. Saat meiltä myös kuuntelusuosituksia!

Jatka kuuntelua koska tahansa

Voit jatkaa siitä mihin jäit, myös offline-tilassa.

Premium

9,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa

Aloita 14 päivän kokeilu

Premium

13,99 €/kk

Kaikki premium-podcastit
Ei mainoksia
Ei sitoutumista, peruuta koska tahansa
Yksi lisäkäyttäjä

Kokeile 14 päivää maksutta

Suosittua kategoriassa Liike-elämä ja talous

Tarinat ja äänet, joita rakastat kuunnella

Kuuntele kaikki suosikkipodcastisi ja -äänikirjasi

Lue lisää