HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that’s exactly how Greg Solano and Wylie Aronow’s long journey to becoming business partners began...

Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs—the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celebrities like Paris Hilton, Snoop Dog and Madonna getting in on the action. Within a year of its founding, Yuga Labs received a whopping $4 billion valuation, making it one of the fastest companies ever to achieve unicorn status.

This week on How I Built This Lab, Greg and Wylie recount their whirlwind success story in one of their first-ever public interviews. We hear how a shared love of storytelling and online gaming helped spawn the idea for the bored apes; plus, Greg and Wylie tell Guy about the next big endeavor for Yuga Labs: expanding into the metaverse.

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ButcherBox: Mike Salguero

ButcherBox: Mike Salguero

Back in 2015, when Mike Salguero set out to buy some grass-fed beef for himself and his wife, he had to meet a farmer in a parking lot, who handed him the beef in a trash bag. Naturally, Mike figured ...

3 Loka 20221h 19min

HIBT Lab! OpenAI: Sam Altman

HIBT Lab! OpenAI: Sam Altman

Artificial Intelligence was once the realm of science fiction. But over the last several years, advances in machine learning and deep neural networks have moved us closer to a reality where computers ...

29 Syys 202257min

HOORAE: Issa Rae

HOORAE: Issa Rae

Obsessed with TV and passionate about writing, Issa Rae sent an unsolicited script to CBS’s Cosby when she was still in middle school. By her 20's, she realized there was a certain type of character t...

26 Syys 20221h 20min

HIBT Lab! Wonder: Marc Lore

HIBT Lab! Wonder: Marc Lore

Picture this: you just wrapped a long day of work and you are starving! You open a delivery app and place an order from your favorite restaurant. About an hour later, you get a notification that your ...

22 Syys 202240min

Bombas: David Heath and Randy Goldberg

Bombas: David Heath and Randy Goldberg

David Heath and Randy Goldberg saw an opportunity to disrupt a long dormant—and arguably boring sector...socks. They met at a startup in their 20s, each already had their own side hustles before they ...

19 Syys 20221h 21min

HIBT Lab! SOURCE Global: Cody Friesen

HIBT Lab! SOURCE Global: Cody Friesen

Water is all around us–quite literally, there is enough water in the air we breathe to meet all of humanity’s needs and then some. Engineering professor Cody Friesen invented a solar-powered device th...

15 Syys 202238min

Rivian: RJ Scaringe

Rivian: RJ Scaringe

When you consider the risk of doing business, it doesn’t get much bigger than starting a car company: competition is formidable, startup costs are in the billions, and very few people believe you can ...

12 Syys 20221h 14min

HIBT Lab! Malala Fund and Our Place: Shiza Shahid

HIBT Lab! Malala Fund and Our Place: Shiza Shahid

On October 9, 2012, Shiza Shahid’s life changed forever. It was on that day that 15-year-old Pakistani activist Malala Yousafzai was shot in the head by a Taliban gunman, capturing the world’s attenti...

8 Syys 202245min

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