HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that’s exactly how Greg Solano and Wylie Aronow’s long journey to becoming business partners began...

Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs—the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celebrities like Paris Hilton, Snoop Dog and Madonna getting in on the action. Within a year of its founding, Yuga Labs received a whopping $4 billion valuation, making it one of the fastest companies ever to achieve unicorn status.

This week on How I Built This Lab, Greg and Wylie recount their whirlwind success story in one of their first-ever public interviews. We hear how a shared love of storytelling and online gaming helped spawn the idea for the bored apes; plus, Greg and Wylie tell Guy about the next big endeavor for Yuga Labs: expanding into the metaverse.

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Ben & Jerry's: Ben Cohen And Jerry Greenfield

Ben & Jerry's: Ben Cohen And Jerry Greenfield

In the mid-1970s two childhood friends, Ben Cohen and Jerry Greenfield decided to open an ice cream shop in Burlington, Vermont. Their quirky little shop packaged and sold unusual flavors like Honey C...

20 Marras 201756min

Instagram: Kevin Systrom & Mike Krieger (2017)

Instagram: Kevin Systrom & Mike Krieger (2017)

We're hard at work planning our upcoming live shows, so we bring you this favorite from the last year: Instagram. Kevin Systrom and Mike Krieger launched their photo-sharing app with a server that cra...

13 Marras 201731min

Eileen Fisher: Eileen Fisher

Eileen Fisher: Eileen Fisher

In 1983, Eileen Fisher signed up for a fashion trade show with no experience, no garments, no patterns or sketches – nothing but a few ideas for a women's clothing line focused on simplicity. Within t...

6 Marras 201746min

Chipotle: Steve Ells

Chipotle: Steve Ells

In 1992, Steve Ells was a classically trained chef working in a high-end restaurant in San Francisco. But after eating a burrito at a local taqueria, he got an idea: to sell burritos and earn enough m...

30 Loka 201750min

Burton Snowboards: Jake Carpenter

Burton Snowboards: Jake Carpenter

In 1977, 23-year-old Jake Carpenter set out to design a better version of the Snurfer, a stand-up sled he loved to ride as a teenager. Working by himself in a barn in Londonderry, Vermont, he sanded a...

23 Loka 201745min

Bumble: Whitney Wolfe

Bumble: Whitney Wolfe

At age 22, Whitney Wolfe helped launch Tinder, one of the world's most popular dating apps. But a few years later, she left Tinder and filed a lawsuit against the company alleging sexual harassment. T...

16 Loka 201741min

Teach For America: Wendy Kopp

Teach For America: Wendy Kopp

In 1989, college senior Wendy Kopp was trying to figure out how to improve American public schools. For her senior thesis, she proposed creating a national teaching corps that would recruit recent col...

9 Loka 201743min

Stonyfield Yogurt: Gary Hirshberg

Stonyfield Yogurt: Gary Hirshberg

In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death exp...

2 Loka 201759min

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