Rachel Katzman of Cuvee Beauty – From Happy Accident to Beautiful Business

A happy accident on a 21st birthday and an old Hollywood secret inspired a booming beauty business, the importance of a balanced team and open dialogue, why it is crucial to learn from customer feedback, and the challenges and rewards of running a business with your life partner. Rachel Katzman, Founder/CEO of Cuvée Beauty (champagne-inspired/infused haircare line), joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm. In this episode: How a happy accident on Rachel’s 21st Birthday and old Hollywood secrets led to a booming business Starting a beauty product band from scratch Learning on the job while building a business Differentiating a product in a well established industry by focusing on the consumer Finding business partners as a small upcoming brand Growing up in an entrepreneurial family and starting a business without a formal education Working through discouragement and insecurity to find success Learning on the job while building a business The importance of building a balanced team Why this is the time of the indie beauty brand How personal experiences shaped Rachel’s focus on hair health and investments in clinical trials Prioritizing the product before focusing on marketing and social presence The importance of having an open dialogue and learning from customer feedback Managing two business, one on your own and one with your partner The good and bad of running a business with your life partner The challenge of keeping your personal and private lives separate How being a problem solver helps push your business and products to the next level And a 1 Minute Brainstorm for Cuvée’s next marketing plan and products!