From an Idea to a Successful Business with Crystal Etienne

Crystal Etienne is a black female businesswoman and founder of Ruby Love: a femtech company that supports women living their best lives, even while on their period. She was relentless in pursuit of creating period-proof underwear and apparel that should never stop women from doing, being and going. She bootstrapped Ruby Love (formerly known as PantyProp) with an initial investment of $25,000 and launched on December 5, 2015. She set her mind on helping women and making her dream come true, and that incredible ride isn’t over yet—just like the women who use her products, she will never stop doing, being, and going. Today, Crystal joins us to talk about how she bootstrapped her business from an idea she got while watching TV. She talks about the initial steps she had to research and learn to make her product a reality. She explains why paid advertising was vital to her online business, and why she wishes she started paid to advertise sooner. She stresses the importance of having a proper work/life balance and how work can be put off until the next day. “You can't have a million-dollar business with a minimum wage mindset.” This week on SocialFly’s Entreprenista Podcast: Crystal’s “aha moment” that inspired her to start her businessHow SEO and paid advertising help grow businessesWhy a business needs to rebrand for an international audienceThe difficulties of raising capitalBuilding a community around topics that people are uncomfortable discussingPromoting a work/life balance as the CEORealizing that you cannot do everything yourself Connect with Crystal Ruby Love WebsiteRuby Love InstagramCrystal’s TwitterCrystal's Instagram Say “Hello!” To DigiCards™ Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost? If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun. Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat. Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas. To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista15 to receive 15% off your first order. Get In Touch! Hey Entreprenistas! If you don’t want to miss an episode, check out our new texting service. You can now text us at (561) 468 3997 to be the first to know about new episodes, access exclusive content, and reach out with any questions you have for us. Drop us a text - we can’t wait to hear from you! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.Don’t forget to follow us on Facebook, Twitter, Instagram,