Staying Ahead of the Curve with Kate Kimmerle of Snaproducts & Miss Spa

Kate Kimmerle, the first entrepreneur to bring sheet masks from South Korea to the United States, has been ahead of every skincare and beauty trend. She is the founder and CEO of Snaproducts and the creator of the iconic Miss Spa product line. In this episode, Kate shares her journey founding Snaproducts and how she managed to land her iconic Miss Spa product line in some of the biggest retailers across the country. She explains how she stays ahead of the curve and knows which trends will take off in the United States. She discusses the experience of running a private label business and the process of developing products. She shares her experience bootstrapping and why she decided not to raise funding, and she gives the inside scoop on making big pitches to retailers. She shares the lessons she’s learned along the way, and she offers her biggest tips for pricing products, explaining why this is such a challenge. “Trends come and go. Ideas come and go. But no matter what, if you feel passionate about something, you'll always be able to sell it and feel good about it and nurture it and feed it. And that, to me, is what it’s all about.” - Kate Kimmerle This week on SocialFly’s Entreprenista Podcast: Staying ahead of the curve and predicting the futureRunning a private label businessThe product development processMaking a big pitchTips for product pricing Connect with Kate: Miss SpaM Skin CareNaturally Good For You Join the Entreprenista League! Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you! We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need! As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista league today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Check out eCornell! Are you looking to take your brand to the next level or brush up on today’s most cutting edge social media strategies? If you’re a regular listener, you know that these strategies are key, and they all start with an efficient and results-driven strategy. That’s why I’ve partnered with Cornell University to build the eCornell Social Media Marketing Certificate Program, with one of Cornell's top marketing professors! Not only will the program provide you with valuable skills you can implement right away, but the content is based on real world examples from my experience creating social media strategies for our clients at socialfly. Cornell also offers incredible flexibility, all through eCornell’s intuitive and highly interactive online platform. And you won’t be learning alone. You can enjoy peer-to-peer engagement with students and receive feedback in real time from expert facilitators.