Market Strategies for a Booming Baby Business with Sarah Dorsett of Nanit

Sarah McCollum Dorsett is the CEO of Nanit, a consumer electronics company that provides parents with smarter ways of approaching their childrens’ health and wellbeing. An Ecommerce leader, Sarah has more than two decades of experience scaling brands such as Coty, Bloomingdales, Century 21, and Bed Bath & Beyond. Today, Sarah oversees the overall business strategy and roadmap of Nanit and is responsible for delivering the company’s 250% year-over-year growth. Sarah joins us today to discuss how she leads Nanit and its mission to support the journey of parenthood. She explains how their products connect parents to their babies’ health and wellbeing. She discusses how she spearheaded a $25 million Series C funding round and describes the strategy behind the launch of Nanit’s newest product. She shares the road that led to her transition into her CEO role at Nanit and how she helped grow the company by adjusting its marketing strategy. Sarah also underscores the platforms that have been the secret to their success in driving customer acquisition and shares her advice for balancing a high-pressure career with motherhood. “The future is social commerce. It’s so embedded in our lives today that ecommerce is going to have that social component to it.” - Sarah Dorsett Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you. Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website. If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! This week’s takeaways from Entreprenista: Sarah’s background and how she became the CEO of NanitHer beginnings in marketing and ecommerceHow Sarah was chosen to become the new CEO of Nanit and how her responsibilities changed Some of the changes Sarah immediately made that helped Nanit grow and scaleThe power of creating an emotional connection between consumers and productsCultivating a channel strategy and the process of connecting with a baby registryWhat Nanit had to change in their products to get them into TargetSarah’s tips and advice for hiring the best people for your teamThe hiring process for senior roles at Nanit and how Sarah assesses candidates for senior rolesWhat fundraising for the first time was like for SarahDetermining the valuation of Nanit and Sarah’s advice for pitching to VCs and investorsDedicating time for famil...