Innovating Product and Redefining Beauty with Anisa Telwar Kaicker of ANISA Beauty

Anisa Telwar Kaicker is the CEO and Founder of Anisa International, Inc., the only woman-owned brush manufacturer in the world. In 2019, Anisa—driven by her belief that all people have the right to look and feel beautiful—launched the ANISA Beauty line of innovative and sustainable beauty and skincare tools. In addition to her work as CEO, Anisa is a passionate advocate of social justice. Through her Anisa Advocacy program, she and her team support organizations at the forefront of challenging racial inequality. Anisa joins us today to discuss finding the competitive advantage that sets your brand apart. She explains how she has navigated her business through unforeseen circumstances and describes what it takes to run a manufacturing company. She shares her tips on using makeup and skincare brushes. Anisa also highlights the role of influencers in the beauty industry and underscores her company’s dedication to women empowerment, gender equality, and social justice. “For us to succeed, we have to be original and create something that doesn’t exist.” - Anisa Telwar Kaicker This week’s takeaways from Entreprenista: The spark that led Anisa to start her own companyWhat her mother taught her about business strategyWhat running a manufacturing company is like for AnisaThe role of quality and transparency in a manufacturing companyThe importance of having contracts and agreements between business partnersLaunching the ANISA Beauty brand and how it strives to make a difference in the worldThe role of influencers in building a beauty brandHow Anisa divides her time between managing her brand and handling operationsWhat Anisa learned about launching a direct-to-consumer brandHow a “grassroots” entrepreneur is different from a venture capitalistAnisa’s philanthropic workWhy recognizing what you bring to the table and celebrating your wins are importantWhat being an Entreprenista means to Anisa Resources Mentioned: Canva Our Favorite Quotes: “You have to prepare for the wheels to fall off the bus. There’s no such thing as a 50/50 partnership—someone has to be in control.” - Anisa Telwar Kaicker“What’s great about a brand is you don’t need a huge team; you just need the right information and metrics.” - Anisa Telwar Kaicker“A small customer will take as much energy as a large customer, so go for bigger opportunities.” - Anisa Telwar Kaicker Connect with Anisa Telwar Kaicker: ANISA BeautyANISA Beauty on FacebookANISA Beauty on PinterestANISA Beauty on InstagramAnisa International, Inc.Anisa International, Inc. on LinkedInAnisa International, Inc. on FacebookAnisa Telwar Kaicker on LinkedInAnisa Telwar Kaicker on FacebookAnisa Telwar Kaicker on InstagramAnisa Telwar Kaicker on YouTube Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders. Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign! When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more