Word-of-Mom: The Power of a Grassroots Approach in Building Brand Love with Sandra Abdallah-Kohn of MAM Baby

Sandra Abdallah-Kohn is the CEO of MAM Baby, an organization dedicated to providing babies with the best start in life while making parents’ lives easier. Sandy brings more than 20 years of senior management expertise from working with several brands prior to MAM Baby. One of these brands is L’Oreal, where she worked for almost 15 years and served as Vice President for Business Development and Ecommerce and Multi-Channel before moving on to become the Senior Vice President and General Manager of Centric Brands in 2018. Sandy joins us today to discuss how MAM Baby is leading the baby category revolution by making the consumer journey easier. She explains how MAM Baby is striving to give the category a “makeover” and build a community around their products. She shares why she trusts intuition in business and what it’s like to navigate the day-to-day of a CEO. She also reveals three ways to shift your organization’s culture for the better and her advice on breaking into a consumer product category for the first time. “The number one source of information for moms is other moms. It requires a grassroots approach, and connecting authentically can refer your products to other moms.” - Sandra Abdallah-Kohn This week’s takeaways from Entreprenista: Sandy’s career journey, from selling a cigarette brand and working at L’Oreal to becoming the CEO of MAM BabyWhy Sandy focused on people and culture on her first few days as the CEO of MAM BabyWhat surprised Sandy about the baby categoryWhat she learned from working at L’Oreal about being authentic at the workplaceSandy’s advice on changing the culture of an organizationThe value of a grassroots marketing approach and building brand loveWhy Sandy dislikes the CEO titleHow Sandy evaluates job applicants to see if they’re a culture fitMAM Baby’s “Path to Parenthood” campaignThe rigorous process MAM Baby products go under to ensure safety and qualityMAM Baby’s market research efforts and how to break into a new consumer product categoryThe power of “word-of-mom” and Sandy’s insight on reaching out and connecting with mom consumersWhy mom influencers on social media are powerful for marketing effortsThe reason Sandy believes in work/life “flow” and not “balance”Building trust and connection with your team while working remotelyWhat being an Entreprenista means for Sandy Our Favorite Quotes: “The baby category needs a remodel. It’s hard for a mom to figure out what she needs, and we need to help her decide better.” - Sandra Abdallah-Kohn“It takes every person to drive change; you need to articulate the mission of the organization and lead by example.” - Sandra Abdallah-Kohn“The future of ads is influencer content—it’s so much more authentic.” - Sandra Abdallah-Kohn Connect with Sandra Abdallah-Kohn: MAM BabyMAM Baby on LinkedInMAM Baby on InstagramMAM Baby on FacebookMAM Baby on YouTubeSandra Abdallah-Kohn on LinkedIn Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders. Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign! When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's l...