The New PR: Growing and Scaling a Community-Based Business with Jamie Hess of NYCFitFam

Jamie Hess is a public relations expert, influencer, and fitness and wellness mentor who encourages women to seek help and accountability in the areas they need it most. Alongside her husband, Jamie created NYCFitFam, a platform where she shares her health and fitness knowledge with women worldwide. Being a public relations veteran with over 20 years of experience in the industry, Jamie worked as the Senior Vice President of the Narrative Group before focusing on her mission to empower women. Jamie joins us today to discuss why she believes in “the art of follow-up.” She explains how to show up for yourself and your brand’s community and shares why her North Star is being of service to women. She describes what is needed to transform your side hustle into your full-time hustle and discusses how she empowers women to ask for help and accountability. Jamie also underscores why it’s important for influencers to show more than just the good stuff on the gram and highlights the steps to consider when starting a community-based business. “Making a leap from corporate to pursue a side hustle is scary, but—done with a plan and a passion—it can lead you to a life beyond your wildest dreams.” - Jamie Hess This week’s takeaways from Entreprenista: Jamie’s early days in public relations and how she learned “the art of follow-up”Starting NYCFitFam and making the leap of faith from the corporate world to pursuing a side-hustleHer strategies for moving from a 9-to-5 to starting your own businessThe value of a multi-channel business and why you shouldn’t put all your eggs in the influencer basketThe first brands Jamie worked with when she became an influencerJamie’s advice for reaching out and pitching to an influencerHer podcast, Off the Gram, and building a community during a pandemicHer tips for starting and growing a podcastThe mission behind Jamie’s Big Ask program and the power of living life with support and accountabilityWhy having a mission as the foundation of your business is crucialHow Jamie finds new people to be members of her coaching programThe value of having an executive coachWhy she doesn’t look at foibles as mistakes and what it means to lead with happinessJamie’s favorite workout routines and her advice for sticking to an exercise habit Resources Mentioned: Planoly Our Favorite Quotes: “It’s important to have a North Star and approach your business from a place of mission.” - Jamie Hess“You want to be an influencer who wants to show the good stuff, but also what’s real.” - Jamie Hess“Sitting in the fear of making a mistake is worse than walking through the fire.” - Jamie Hess Connect with Jamie Hess: The Big Ask MethodNYCFitFamOff the Gram PodcastNYCFitFam on InstagramNYCFitFam on TwitterNYCFitFam on YouTubeOff the Gram InstagramJamie Hess on LinkedIn Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders. Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign! When you pledge to the iFundWomen Campaign, you’ll receive: An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosO...