Knowing Your Customers and Innovating Consumer-Centric Products with Mara Smith of Inspiro Tequila

Mara Smith is the Founder and CEO of Inspiro Tequila, an additive-free tequila brand owned, created, and inspired by women. After graduating from Pritzker School of Law at Northwestern University, Mara worked as an attorney for Mayer, Brown, & Platt and later as a corporate attorney for McDonald’s. Mara and the Inspiro Tequila team seek to support and inspire women founders while making women feel seen and relevant in industries where they have long been underrepresented. Mara joins us today to discuss Inspiro Tequila’s mission to meet the needs of women consumers. She describes how she pivoted from serving as a McDonald’s corporate attorney to following her entrepreneurial spirit. She highlights the importance of knowing your customers and innovating marketing strategies to meet their needs. Mara also outlines the digital strategies Inspiro Tequila used to build brand awareness before launching and shares her advice on taking the risk to reach out and network. “As a founder, you have to have an understanding of every aspect of the business enough to make decisions, but you don’t have to be the expert in every area.” - Mara Smith This week’s takeaways from Entreprenista: What lit Mara’s entrepreneurial spirit and inspired her to launch Inspiro TequilaCreating and innovating customer-centric productsThe first steps Mara took toward turning her idea into a thriving businessHow her legal background helped her build a businessHow long it took Mara to research the liquor industry and its customersThe most surprising things Mara learned after launching her businessMara’s advice on funding your business and alternatives to seeking VC funds or giving away equityHer tips on working with agencies or freelancers and delegating parts of the businessThe Inspiro Tequila launch strategy and how learning about their customers helped the company build a brand communityWhy Mara moved away from using Google Drive and the alternative she’s currently usingWorking with influencers and ambassadors and how Inspiro Tequila measures the efficacy of their brand strategyMara’s networking and community-building strategiesHer thoughts on balancing work and life as an Entreprenista Resources Mentioned: App: Airtable Our Favorite Quotes: “Find small agencies and freelancers to help you; being new, I wanted someone who cared about the brand and wanted to see Inspiro Tequila grow.” - Mara Smith“Be a learn-it-all, not a know-it-all.” - Mara Smith“Supporting other women-owned businesses is essential for any woman in business to be successful.” - Mara Smith Connect with Mara Smith: Inspiro TequilaInspiro Tequila on LinkedInInspiro Tequila on InstagramInspiro Tequila on FacebookInspiro Tequila on TwitterMara Smith on LinkedInCODEWORD: Entreprenista10 If you’re looking to take your business to the next level: Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,