How Sallie Krawcheck Is Redefining Women’s Wealth with Ellevest

“Risk-averse means you don't want to take a risk; risk-aware means you're willing to take it if you understand it." - Sallie Krawcheck Sallie Krawcheck is the visionary CEO and co-founder of Ellevest, an innovative investment platform focused on empowering women financially. Since its creation in 2014, under Sallie's leadership, Ellevest has achieved remarkable milestones, including managing over $1.8 billion in assets and fostering a vibrant community of 3 million members​. Before this success, Sallie was the head of Bank of America’s Global Wealth and Investment Management division. In this episode of Entreprenista, Sallie shares with us her iconic yet unconventional journey from aspiring to be a princess to making a significant impact on Wall Street, and eventually becoming a successful entrepreneur. Sallie candidly discusses her initial struggles and biases faced in the male-dominated world of investment banking. Despite overt sexism and many challenges faced, her dedication to women's financial empowerment remains unwavering, and she continues to inspire and lead initiatives aimed at helping women reach their financial and professional goals​​. tune in to this value-packed episode with Sallie Krawcheck of Ellevest to hear more about her journey from Wall Street to Ellevest! We talk about: Perseverance and endurance when seeking goals Leveraging a journalism background and analytical skills to excel Leading major companies like Merrill Lynch and Smith Barney. The importance of networking and warm introductions Seeking investors who align with your vision The necessity for financial education and empowerment amongst women Startup mistakes and growth strategies Finding a co-founder and structuring roles and responsibilities Gender differences in investing and curating a personalized approach Financial control and decision-making in relationships Financial wellness and raising capital for women Connect with Sallie Krawcheck Ellevest Sallie on Linkedin Sallie on Instagram Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Are you ready to make meaningful business connections that lead to real business results? Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE! Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate and support you every step of the way. Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! Become An Entreprenista! Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. . If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts. Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.