How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?

How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets. TIME-STAMPED SHOW NOTES (00:00) The Power of Popularity in Marketing (03:39) Brand Evolution and Market Positioning (07:17) The Risks of Expanding Product Lines (11:05) Investor Pressure and Business Growth (15:32) The Challenge of Staying Relevant To suggest a topic, go to https://www.marketingschool.io. For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. Connect with Us: Single Grain << Eric's ad agency NP Digital << Neil’s ad agency X @neilpatel, @ericosiu Instagram @neilpatel, @ericosiu Drop Us a Review If You Enjoyed the Episode!

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To Become Rich, Chase Pain

To Become Rich, Chase Pain

In this episode #3006, Eric Siu and Neil Patel discuss how enduring discomfort is key to achieving excellence. They share concerns about raising resilient children in comfortable environments and high...

16 Heinä 202528min

Google Engineer Reveals the SEO Algorithm

Google Engineer Reveals the SEO Algorithm

In this episode #3005, Eric Siu and Neil Patel discuss how Google’s ranking algorithm works and why controlling your narrative matters in organizations. They explore how storytelling drives business g...

15 Heinä 202520min

ChatGPT Quietly Switches From Bing to Google

ChatGPT Quietly Switches From Bing to Google

In this episode #3004, Eric Siu and Neil Patel discuss the shift from Bing to Google and the Microsoft-OpenAI partnership’s impact on businesses. They cover how marketing agencies are evolving amid re...

14 Heinä 202523min

MrBeast's SaaS Decision - A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?

MrBeast's SaaS Decision - A Mistake?, Pay per Crawl Launches for AI, Listicles Are Back, Why You Need Them for LLMs, How LLMs Will Rank You in the Future, AI Content Farms Are the New Arbitrage?

In this episode #3003, Eric Siu and Neil Patel discuss MrBeast's ViewStats and the AI thumbnail backlash, Cloudflare's pay-to-play model, and how LLMs are shaping the future of SEO. They also cover th...

10 Heinä 202520min

The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE

The Collapse of Jaguar, How Meta Is Buying OpenAI Right in Front of Us, AI Mode vs. Classic Search Data, ChatGPT 5 Will Be INSANE

In this episode #3002, Eric Siu and Neil Patel discuss the collapse of Jaguar due to marketing missteps and the importance of understanding core audiences. They dive into Meta's AI acquisitions, compa...

9 Heinä 202523min

Where Remote Work Fails

Where Remote Work Fails

In this episode #3001, Eric Siu and Neil Patel discuss the challenges and benefits of remote work, the push for in-person collaboration to boost accountability, and how direct communication impacts te...

8 Heinä 202524min

Alex Becker's Smart YouTube SaaS Strategy, What Is Spectacle Marketing?

Alex Becker's Smart YouTube SaaS Strategy, What Is Spectacle Marketing?

In this episode #3000, Eric Siu and Neil Patel discuss how to leverage YouTube for business growth by focusing on content quality over flashy production. They explore the good and bad of spectacle mar...

7 Heinä 202519min

Inside The Mind of a $500M Entrepreneur | Jess Mah

Inside The Mind of a $500M Entrepreneur | Jess Mah

Jess Mah went from an immigrant family in a small New York apartment to building a $500M net worth—without a trust fund. In this episode, we unpack the mindset, strategies, and wild experiments that g...

4 Heinä 20251h 14min

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