The CMO Podcast27 Elo 2025

Building Brands with Courage: Voices from Hinge, Essity, and Be LOVE

This week, we’re wrapping up the summer with the final episode recorded in the south of France at the Cannes Lions Festival of Creativity. Captured at Chez Vayner, this roundtable brings together three powerhouse leaders to explore how trust, courage, and community are driving the next wave of brand growth—and why the return of creative simplicity may be the key to long-term success.

Joining Jim is...

Jackie Jantos, President & Chief Marketing Officer of Hinge. Leading the dating app “designed to be deleted,” Jackie is redefining intentional connections for Gen Z and beyond. With past leadership roles at Coca-Cola and Spotify, she shares her insights on elevating young voices and keeping a brand true to its purpose.

Leslie Scofield, Founder of Be LOVE. At her newly launched electrolyte beverage brand, Leslie is building around values of joy, connection, and community. Inspired by her own journey of growth and resilience, she’s on a mission to spark meaningful real-world experiences.

Gael De Talhouët, Chief Marketing & Digital Officer at Essity. A two-time Cannes alum, Gael has led groundbreaking work in feminine care and hygiene, including being the first to show red blood on TV. His credits consumer empathy, agency partnerships, and trust in creative teams as the foundation for bold, industry-shaping campaigns.

Together, Jim and these leaders share a candid discussion on building brands that matter, across dating, wellness, and hygiene, showing how courage and conviction can cut through complexity and deliver lasting impact.

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This week's episode is brought to you by Deloitte.

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