Craft Beer Professionals27 Elo 2025

Building Success Distributor Relationships

Distributor partnerships can fuel your brewery’s success, or slow it down. In this panel, we’ll break down what it really takes to build relationships that last. From clear communication and shared expectations to staying relevant in a crowded portfolio, our panelists will share what’s working, what’s not, and how to stay top of mind without being a headache. You’ll leave with practical, honest advice to make your distributor relationships more effective and less frustrating.

Panelists:

Carey Niekrash Beralderi (Grey Sail Brewing)
Eric Butler (Wolf’s Ridge Brewing)
Laura Lodge (Distribution Insight for the Craft Brewer)
MaryAnna Ferris (Ash & Elm Cider)
Matthew Pere (Pretty Ugly Distribution)
Melissa Johnston (Tryon Distributing)

Moderator: Julie Rhodes (Not Your Hobby Marketing Solutions)

Join us in person for CBP Connects New Orleans

December 8–10, 2025

It’s never been more important to connect: https://cbpconnects.com/

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