Fear vs FOMO: Kantar's View on AI Adoption in Marketing
Tech Talks Daily28 Elo 2025

Fear vs FOMO: Kantar's View on AI Adoption in Marketing

In this episode of Tech Talks Daily, I speak with Jane Ostler from Kantar, the world's leading marketing data and analytics company, whose clients include Google, Diageo, AB InBev, Unilever, and Kraft Heinz. Jane brings clarity to a debate often clouded by headlines, explaining why AI should be seen as a creative sparring partner, not a rival. She outlines how Kantar is helping brands balance efficiency with inspiration, and why the best marketing in the years ahead will come from humans and machines working together.

We explore Kantar's research into how marketers really feel about AI adoption, uncovering why so many projects stall in pilot phase, and what steps can help teams move from experimentation to execution. Jane also discusses the importance of data quality as the foundation of effective AI, drawing comparisons to the early days of GDPR when oversight and governance first became front of mind.

From Coca-Cola's AI-assisted Christmas ads to predictive analytics that help brands allocate budgets with greater confidence, Jane shares examples of where AI is already shaping marketing in ways that might surprise you. She also highlights the importance of cultural nuance in AI-driven campaigns across 90-plus markets, and why transparency, explainability, and human oversight are vital for earning consumer trust.

Whether you're a CMO weighing AI strategy, a brand manager experimenting with new tools, or someone curious about how the biggest advertisers are reshaping their playbooks, this conversation with Jane Ostler offers both inspiration and practical guidance. It's about rethinking AI not as the end of creativity, but as the beginning of a new partnership between data, machines, and human imagination.

Jaksot(2000)

Adobe Summit: Virgin Atlantic's AI Concierge and the Future of Travel

Adobe Summit: Virgin Atlantic's AI Concierge and the Future of Travel

What does it actually take to move from AI experiments and pilot projects to real business outcomes that customers can feel? At Adobe Summit in Las Vegas, I sat down with Neil Letchford, Vice Presiden...

21 Huhti 25min

Inside Brightcove: Filippo de Salazar On AI, Automation, And The New Streaming Economy

Inside Brightcove: Filippo de Salazar On AI, Automation, And The New Streaming Economy

How has streaming changed from simply delivering video to becoming one of the most important business engines behind sports, media, and customer engagement? In this episode of Tech Talks Daily, I sit ...

21 Huhti 34min

How HelloFresh Replaced 450 Spreadsheets With Real-Time Decisions

How HelloFresh Replaced 450 Spreadsheets With Real-Time Decisions

What happens when the biggest breakthrough in AI isn't a flashy new tool, but finally getting rid of 450 spreadsheets? Recording live from Qlik Connect, I sat down with Ed Dunger from HelloFresh to ta...

20 Huhti 24min

How the Reconomy Group and Valpak Went From Spreadsheets to Scalable AI-Powered Data Platforms

How the Reconomy Group and Valpak Went From Spreadsheets to Scalable AI-Powered Data Platforms

How do you turn complex regulatory data into something customers can actually use, trust, and act on? Recording live from Qlik Connect, I sat down with Robin Astle, Head of Qlik Analytics at Reconomy ...

19 Huhti 24min

Qlik Connect: Mary Kern On Building AI People Will Actually Use

Qlik Connect: Mary Kern On Building AI People Will Actually Use

How do you turn powerful AI technology into something customers actually trust, adopt, and use? Recording live from Qlik Connect, I sat down with Mary Kern, Vice President of Analytics Product Go-To-M...

18 Huhti 27min

Qlik Connect: Nick Magnuson On Trusted Data and Agentic AI

Qlik Connect: Nick Magnuson On Trusted Data and Agentic AI

What if the reason most AI projects fail has less to do with the technology and more to do with how the work itself is designed? Recording live from Qlik Connect, I sat down with Nick Magnuson, Head o...

18 Huhti 21min

How American University's Kogod School Of Business Is Redefining AI Education And Business Strategy

How American University's Kogod School Of Business Is Redefining AI Education And Business Strategy

What does it really take to turn AI from a flashy experiment into something that creates measurable business value? In this episode of Tech Talks Daily, I sat down with Angela Virtu from American Univ...

17 Huhti 26min

Qlik Connect: Ryan Welsh On Turning AI Into Business Outcomes

Qlik Connect: Ryan Welsh On Turning AI Into Business Outcomes

What actually separates AI that delivers real value from AI that never makes it past the demo stage? Recording live from Qlik Connect, I sat down with Ryan Welsh, Field CTO of Generative AI at Qlik, t...

16 Huhti 26min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
ootsa-kuullut-tasta-2
politiikan-puskaradio
rss-ootsa-kuullut-tasta
tervo-halme
rss-pinnalla
rss-podme-livebox
otetaan-yhdet
aihe
rss-asiastudio
the-ulkopolitist
rss-ulkopoditiikkaa
et-sa-noin-voi-sanoo-esittaa
rss-raha-talous-ja-politiikka
radio-antro
lotta-paakkunainen
rss-kaikki-uusiksi
rss-merja-mahkan-rahat
rss-girls-finish-f1rst