Fear vs FOMO: Kantar's View on AI Adoption in Marketing
Tech Talks Daily28 Elo 2025

Fear vs FOMO: Kantar's View on AI Adoption in Marketing

In this episode of Tech Talks Daily, I speak with Jane Ostler from Kantar, the world's leading marketing data and analytics company, whose clients include Google, Diageo, AB InBev, Unilever, and Kraft Heinz. Jane brings clarity to a debate often clouded by headlines, explaining why AI should be seen as a creative sparring partner, not a rival. She outlines how Kantar is helping brands balance efficiency with inspiration, and why the best marketing in the years ahead will come from humans and machines working together.

We explore Kantar's research into how marketers really feel about AI adoption, uncovering why so many projects stall in pilot phase, and what steps can help teams move from experimentation to execution. Jane also discusses the importance of data quality as the foundation of effective AI, drawing comparisons to the early days of GDPR when oversight and governance first became front of mind.

From Coca-Cola's AI-assisted Christmas ads to predictive analytics that help brands allocate budgets with greater confidence, Jane shares examples of where AI is already shaping marketing in ways that might surprise you. She also highlights the importance of cultural nuance in AI-driven campaigns across 90-plus markets, and why transparency, explainability, and human oversight are vital for earning consumer trust.

Whether you're a CMO weighing AI strategy, a brand manager experimenting with new tools, or someone curious about how the biggest advertisers are reshaping their playbooks, this conversation with Jane Ostler offers both inspiration and practical guidance. It's about rethinking AI not as the end of creativity, but as the beginning of a new partnership between data, machines, and human imagination.

Jaksot(2000)

How GoTo Sees The Reality Of AI Adoption In The Workplace

How GoTo Sees The Reality Of AI Adoption In The Workplace

Are employees really ready for AI in the workplace, or are we moving faster than people can realistically keep up? In this episode, I'm joined by David Evans, Chief Product Strategist at GoTo, to expl...

23 Maalis 32min

How TheyDo And PwC Are Rethinking Customer Experience At Scale

How TheyDo And PwC Are Rethinking Customer Experience At Scale

How can companies be drowning in customer data and still struggle to make better decisions? In this episode, I speak with Jochem van der Veer, CEO and co-founder of TheyDo, about a problem that many b...

22 Maalis 24min

How Permutable AI Is Turning Unstructured Data Into Trading Insight

How Permutable AI Is Turning Unstructured Data Into Trading Insight

What happens when financial markets stop reacting to data and start reacting to narratives in real time? In this episode, I'm joined by Wilson Chan, CEO and founder of Permutable AI, to explore how ar...

21 Maalis 21min

How Legrand Turned Customer Feedback Into Action Across A Global Business

How Legrand Turned Customer Feedback Into Action Across A Global Business

What does customer experience look like inside a company most people associate with switches, infrastructure, and engineering rather than surveys, empathy, and brand perception? In this episode, recor...

20 Maalis 29min

TruGreen's AI Agents Journey: 51% of Concerns Resolved And Escalations Down By 30%

TruGreen's AI Agents Journey: 51% of Concerns Resolved And Escalations Down By 30%

What does it take to turn millions of customer interactions into meaningful relationships instead of missed opportunities? In this episode, recorded live at the Qualtrics X4 Summit in Seattle, I sit d...

19 Maalis 23min

Salesforce - The Vision For Agentic AI And The Future Of Work

Salesforce - The Vision For Agentic AI And The Future Of Work

What does it really take to move from AI hype to something that actually works inside a business? In this episode, I sit down with Shibani Ahuja, SVP of Enterprise IT Strategy at Salesforce, to talk a...

18 Maalis 33min

From The HP Garage To AI PCs: How HP Is Rethinking Work Technology

From The HP Garage To AI PCs: How HP Is Rethinking Work Technology

How is AI reshaping our relationship with work, and what does that mean for the tools we rely on every day? In this episode of Tech Talks Daily, I'm joined by Cory McElroy, Vice President of Commercia...

17 Maalis 27min

How Saviynt Is Tackling The Explosion Of Human And Machine Identities

How Saviynt Is Tackling The Explosion Of Human And Machine Identities

How do you secure a modern business when identities no longer belong only to employees, but also to partners, machines, applications, and increasingly AI agents? In this episode of Tech Talks Daily, I...

16 Maalis 28min

Suosittua kategoriassa Politiikka ja uutiset

uutiscast
aikalisa
politiikan-puskaradio
ootsa-kuullut-tasta-2
rss-pinnalla
rss-ootsa-kuullut-tasta
rss-vaalirankkurit-podcast
tervo-halme
the-ulkopolitist
rss-asiastudio
rss-tasta-on-kyse-ivan-puopolo-verkkouutiset
otetaan-yhdet
rss-podme-livebox
aihe
et-sa-noin-voi-sanoo-esittaa
rss-polikulaari-pitka-kiekko-ja-muut-ts-podcastit
rss-kaikki-uusiksi
rss-50100-podcast
rss-girls-finish-f1rst
rss-ulkopoditiikkaa