The Best One Yet28 Elo 2025

💪 “How David Bar Flexed Virality” — Our Interview with Peter Rahal of David Protein

In his twenties, he founded RXBAR and sold it to Kellogg for $600M. In his thirties, he launched David Protein, which competes with RXBAR, and it’s already worth $725M. Peter Rahal tells the secrets on how he launched two companies in the same category all before he turned 35. And he shares his latest numbers.

In this interview episode, you’ll hear…

What the RX Bar founder learned from dealing drugs
What non-dyslexic people can learn from dyslexics
The niche RXBar found: paleo bars for CrossFit dudes
How to make packaging stand out
Selling RX Bar to Kellogg for $600m
Competing against RX Bar with his new venture: David
The 3 principles of nutrition
Peter announces David’s revenue numbers
Why they made the brand’s packaging gold
Why David acquired a top secret super protein company: Epogee
His biggest failure

PS: Peter’s Linkedin is epic: https://www.linkedin.com/in/peter-rahal-037bba43/

Watch the interview on YouTube: https://www.youtube.com/@tboypod

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Want more business storytelling from us? Check our weekly deepdive show, The Best Idea Yet: The untold origin story of the products you're obsessed with. Listen for free to The Best Idea Yet: https://wondery.com/links/the-best-idea-yet/

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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, The Best One Yet is hosted by Jack Crivici-Kramer & Nick Martell.

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