170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

170. How I Built a $100M Brand from My Parent's House ft. Christian Guzman

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart


What’s up, Rock Nation! Today we’re joined by Christian Guzman — fitness YouTuber, entrepreneur, and founder of Alphalete, Alphaland, and 3D Energy. His creator-led brands have generated over half a billion dollars in revenue.


Christian shares how he went from sleeping on a futon in a failing gym to building Alphaland, and the hard lessons most people miss behind the $500M headlines - from chasing top-line revenue at the expense of profit, to nearly losing it all during Alphaland’s buildout, to why the right hires matter more than more hires.


We also dive into what creators misunderstand about building a brand, why influencer marketing is fading, and why YouTube is still king. If you want the blueprint for scaling beyond content and turning vision into a business, this one’s for you.


Check out Christian here:

https://www.instagram.com/christianguzmanfitness/

https://www.youtube.com/ ⁨@guzmanchristian⁩

https://www.instagram.com/alphalete/


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Timestamps:

0:00 - Intro

1:29 - What makes creator brands scale vs. flop

2:22 - Separating from the brand

4:47 - Revenue isn’t everything

6:06 - Christian had no one to turn to for advice

7:53 - Dealing with ego

10:45 - Christian’s biggest lesson in business

11:50 - The power of A player hires

15:13 - Personal Brand Kickstart

15:39 - The dangers of being a checklist CEO

16:47 - Christian’s biggest hire to date

18:55 - Why Christian doesn’t ask for advice

21:29 - Alphalete’s infrastructure

24:40 - Bringing a team inhouse

26:37 - Getting people bought into your vision

28:11 - You lose everything tomorrow, how do you build back up

31:58 - Why YouTube will win

33:48 - Why Christian started a completely new YouTube channel

35:50 - The goal post is constantly moving

38:46 - Influencer marketing is changing

42:30 - Building a brand takes longer than you think

44:47 - Christian’s biggest rick

47:53 - Buying the Alphalete property during covid

49:27 - How Adderall affected Christian

51:43 - Customer Acquisition for Alphaland vs Alphalete

54:52 - What people don’t understand about building a brand in 2025

56:45 - Content is the #1 most important needle mover

58:39 - Christian’s YouTube strategy

1:00:28 - How Alphalete’s first package shaped everything

1:02:55 - How Christian handles messed up clothing

1:04:50 - Being obsessed with the details

1:05:30 - Alphalete’s first women drop

1:08:01 - The decision to do women’s clothing

1:09:18 - What happens when inventory sits in storage

1:10:39 - Holding inventory costs money

1:11:44 - Chasing Gym Shark

1:13:35 - The drop style business model

1:15:09 - When to bring back old styles

1:16:39 - Separating Alphalete Women’s vs Men’s

1:19:56 - Summer Shredding

1:23:07 - The response to Summer Shredding from the Body Building community

1:25:11 - How Summer Shredding has evolved

1:25:53 - Getting 3D back

1:27:31 - How to start an energy drink brand

1:30:01 - Re-introducing 3D to the world

1:30:34 - The pricing strategy of $2 per can

1:32:43 - Pitching 3D

1:34:45 - Christian’s time management

1:38:28 - Christian’s new training style

1:40:13 - Christian hypes you up

1:43:57 - How to build strength

1:45:48 - Christian’s in the best shape of his life

1:46:41 - Running a marathon

1:49:46 - Goals outside of fitness

1:51:41 - Finding balance

1:53:24 - Gaining clarity in your 30s

1:56:22 - How to refuel from burnout

1:57:50 - Advice to your 18 year old self


If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.


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TikTok:

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Kostas: https://www.tiktok.com/kostasgarcia/

Jaksot(177)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

9. The EVOLUTION of Social Media (From MYSPACE to TIKTOK)

Ladies and gentlemen welcome back to another episode of The 505 Podcast!We thought it'd be fun to take a trip down memory lane for this episode. We start by taking it all the way back to the beginning - Good ole Myspace. So much has changed since then, and a ton of new platforms have emerged throughout the years. We're curious, what's your favorite Social Media to use?If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

22 Joulu 202149min

8. ADVICE TO OUR YOUNGER SELVES

8. ADVICE TO OUR YOUNGER SELVES

Ladies and gentlemen welcome back to another episode of The 505 Podcast!Boy do we wish we had this episode to listen to when we were younger. There are so many things we wish we could have told ourselves 10 years ago, and hindsight is always 20/20. On this episode, we take turns talking about advice we could have given our younger selves, as well as give ourselves props for a few things we're glad we did. This was a fun one to film, so we hope you enjoy it!If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

15 Joulu 202146min

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

7. WHAT IT'S LIKE BEING A FULL-TIME YOUTUBER W/ RØB

Ladies and gentlemen welcome back to another episode of The 505 Podcast! We have our first guest! Rob is a YouTuber who has gained popularity through his viral videos, most notably his videos about Kidzbop and Apple products. We talk about the trip to Aspen we all took that changed our mindset, taking that leap of faith to becoming a full-time YouTuber, and what it's like going viral.If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.FOLLOW ROB:YouTube: https://www.youtube.com/channel/UCyHkmpqv8t7r8GXtCIc4hpA Instagram: https://www.instagram.com/roblopez/DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

8 Joulu 202155min

6. ULTIMATE Camera Gear Buying Guide (2022)

6. ULTIMATE Camera Gear Buying Guide (2022)

Ladies and gentlemen welcome back to another episode of The 505 Podcast! Today's pod is all about GEAR - What gear we recommend at different price points, when it makes to upgrade, and what gear is necessary to own other than a camera & lens. This is our ULTIMATE Camera Gear Buying Guide for 2022! If you have any specific questions about gear, our DM's are always open.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

5. HOW TO OVERCOME CREATIVE BURNOUT AND FIND INSPIRATION

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into ways that we all deal with creative burnout and how to find inspiration when it feels like nothing is clicking. We appreciate all of the support on the pods and can't wait to keep pumping out these weekly episodes! If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

24 Marras 202133min

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

4. STOP UNDERCHARGING FOR YOUR CREATIVE WORK

Ladies and gentlemen welcome back to another episode of The 505 Podcast! In today's pod we dive into how to go about charging more for your creative work and when it's okay to take less. This pod is jam packed with value and Chase is finally back from his cross-country road trip!If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST. DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

17 Marras 202135min

3. HOW TO LAND YOUR DREAM GIG

3. HOW TO LAND YOUR DREAM GIG

Welcome back to the 505 PODCAST! On today's episode Chase almost kills a girl with a sandwich, Kostas talks about shooting mainstage EDC for Loud Luxury, and the boys discuss working on their first project all together - shooting for 1800 Tequila.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story!DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

10 Marras 202135min

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

2. HOW TO NAVIGATE & MONETIZE THE NEW SOCIAL MEDIA

Welcome back to the 505 PODCAST! On today's episode we talk about what it's like flying private with the Los Angeles Lakers, crashing drones, and how we navigate the NEW social media and monetize our following.As always, we are always open to your feedback. Please DM us on Instagram if there is anything you want to hear on the pod. We want this to be a hub for creatives, a place we can share our stories, and bring on inspiring guests.If you liked this episode please send it to a friend and take a screenshot for your story! Welcome to the 505 PODCAST.DM US ON IG:Bfiggy: https://www.instagram.com/bfiggy/Kostas: https://www.instagram.com/kostasg95/Chase: https://www.instagram.com/chaseronii/

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