EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer28 Elo 2025

769 | AI/SEO News from the EDGE | Week of 8.25.2025

Meta's got its eyes (and algorithms) locked on unoriginal content, and that's just the tip of the AI-powered iceberg. This week, EDGE of the Web is knee-deep in septic tank puns and even deeper into breaking news shaking up AI, SEO, and the future of web browsing.

Hosts Erin Sparks and guest Crystal Carter wade through Meta's latest moves to curb content farms and content theft, Google's new AI-generated shopping and search experiments, and the shocking rise of AI-powered browser contenders. Plus, the crew gets real about how AI Overviews are cannibalizing clicks, what "agentic AI" means for your future shopping sprees (and your calendar), and why being authentic is still your best bet in the SEO cesspool.

In a particularly cheeky side note, Erin and Crystal dissect the subtle strategies hidden in Google's virtual try-on images—are those AI-generated smiles a sly tactic for boosting conversions? Spoiler: Someone's always a little happier in new clothes.

Don't panic (and always carry a towel): EDGE of the Web keeps you prepared and laughing through the chaos of AI, changing SERP landscapes, and the not-so-glamorous world of digital marketing. Smash that play button for smart analysis, sharp takes, and the kind of SEO news you actually want to share—even if you promise to quit the septic tank jokes… eventually.

News from the EDGE:

[00:00:21] Try PreWriter.AI

[00:00:44] BrightonSEO 15% Off Tickets

[00:05:16] Meta Follows YouTube In Crackdown On Unoriginal Content

AI / SEO News Segment:

[00:10:47] EDGE of the Web Sponsor: PreWriter.AI

[00:11:57] OpenAI And Perplexity Set To Battle Google For Browser Dominance

[00:22:06] Google launches AI shopping tools with virtual try-ons and smarter price alerts

[00:29:00] Google Web Guide for AI-organized search results

[00:34:34] EDGE of the Web Sponsor: WAIKAI

[00:36:01] Google's AI Overviews are hurting clicks: Pew study

[00:44:17] Google Says AI Won't Replace The Need For SEO

Thanks to our sponsors!

PreWriter.AI: https://edgeofthewebradio.com/prewriter

Inlinks WAIKAY https://edgeofthewebradio.com/waikay

Follow Us:

X: @ErinSparks

X: @CrystalontheWeb

X: @TheMann00

X: @EDGEWebRadio

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767 | Evolving Your Writing Toolset w/ PreWriter.ai from Bruce Clay

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766 | Local News from the EDGE | Week of 7.21.2025

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765 | Aligning SEO with AI and Intent: Bruce Clay's Perspective

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764 | News from the EDGE | Week of 6.23.2025

It's a packed episode of Paid Ad News from the EDGE, and Greg Finn of Cypress North is back to break down the latest developments across Google Ads, Performance Max, and AI-driven campaign shifts. Eri...

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