769 | AI/SEO News from the EDGE | Week of 8.25.2025

Is Google wanting to see a Google-shaped web? There is a huge debate swirling around the Google AMP over the past 5 years. Proponents and detractors of the Google-centered mobile framework have positioned themselves with steadfast resolve. The mobile news visibility on the search engine result pages were exclusively AMP sites until just last year, to much animosity. With the recent unredacted memos found through a recent antitrust lawsuit in Texas revealing inferred manipulation against advertising networks with the AMP framework, there's a rekindling of the debate. To AMP or NOT to AMP….that is the question. And this is The SCRUM! [00:00:46] Introduction Barry Adams and Jono Alderson [00:05:09] History of Google AMP [00:06:26] When AMP was launched, it was flawed (Jono) [00:09:20] Mobile is the primary source of traffic to news publishers (Barry) [00:12:18] Google wanting to see a Google shaped web. [00:13:21] Google is not overreaching (Jono) [00:16:26] Is the lack of control of your website the currency to play in the Google Sandbox? [00:18:34] Google is increasingly violating the social contract (Barry) [00:19:07] The SCRUM 2 Title Sponsor: edgeofthewebradio.com/AWT [00:22:36] Was this just a money grab? [00:23:24] Google fumbling a product launch again (Jono) [00:28:16] The surge of new, non-AMP visibility when Google removed AMP requirements for the news carousel. [00:32:25] Google is helping business build performance driven sites (Jono) [00:36:06] The slippery slope of Google's content curation [00:40:50] A model for content licensing? [00:43:27] Lawsuits is the only language Google understands? (Barry) [00:45:45] You can't site on the sidelines and complain (Jono) [00:51:19] The relationship with the SEO community is so combative (Jono) [00:52:51] There have been some congressional hearings that were just cringe-worthy (Barry)

4 Huhti 20221h 4min

Erin's back in the captain's seat to go over the recent digital marketing news of the week. Stories from Search Engine Roundtable….yup, that's it….all from Barry Schwartz. It's a trifecta. We should probably just give up looking anywhere else… [00:08:05] Product Reviews Update rolling out from Google [00:17:33] Show Notes [00:19:11] 100 million fraudulent or abusive edits blocked on Google Maps [00:21:51] This Week's Poll [00:23:17] EDGE of the Web Title Sponsor: Site Strategics [00:24:37] What does it mean to "De-SEO" a web page? [00:29:53] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks #StandwithUkraine edgeofthewebradio.com/ukraine

31 Maalis 202234min

Erin may have left Mordy this week to fend for himself but he was still present during the show… you will have to tune in to the video on YouTube to find out how. Mordy decided to replace Erin and bring in a special guest/ co-worker, Crystal Carter, Head of SEO Communications at Wix. [00:07:30] Header and Footer Links - What does Google think? [00:10:43] EDGE of the Web Title Sponsor: Site Strategics [00:12:56] How are Expertise, Authority, and Trust evaluated by Google? [00:20:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:54] Get ready to say goodbye to the Analytics you're used to.

22 Maalis 202231min

Mitul Gandhi, CEO of seoClarity, with Mark Traphagan, speaks to the EDGE about their new product, seoClarity Automate, a game-changing scenario for enterprise SEO analysis, insight, and execution. No paid sponsorship here, folks, this is the real deal. Enterprise SEO is about to be at executed at scale! Be sure to listen to the first episode of our two-part interview with these two SEO innovators. They are about to make SEO history……and Erin's a little verklempt…. [00:04:15] How seoClarity learned about the biggest roadblock in getting changes done at the Enterprise level [00:08:39] We are at an all-time high of the number of open SEO positions at the Enterprise level. [00:10:18] Are SEO's aware of these limitations? [00:12:18] Google's at scale, what aren't Enterprise SEOs? [00:15:36] The Interview Series Title Sponsor: Site Strategics edgeofthewebradio.com/Site [00:16:22] Changing the exectution of Enterprise SEO at scale: seoClarity Automate [00:20:50] Everything that an enterprise would expect: publishing, workflow and security [00:25:00] Sponsor for EDGE of the Web: Wix edgeofthewebradio.com/Wix [00:25:32] Tested on 3,500 of seoClarity's clients [00:26:36] SEO Agencies are able to take control of their own destiny [00:29:16] What is the cost of not doing something? [00:30:42] A moment of reality check [00:33:27] The Reality: No-Code SEO [00:38:17] A George Lucas moment

18 Maalis 202243min

How did last week's poll fail? That's our question. Erin's not happy there. New From the EDGE this week covers articles are from George Nguyen, Andrew Hutchinson, Matt G. Southern, and Roger Montti. Short-form videos are the way of the future! Give us a listen, today on the EDGE! [00:03:50] Update your WordPress As Soon As Possible [00:06:45] More Short-Form Videos coming to Google SERPs [00:14:26] EDGE of the Web Title Sponsor: Site Strategics [00:15:23] Twitter Testing new Profiles for Shops, Products In-App [00:19:00] This Week's Poll [00:21:58] Show Notes [00:22:46] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:00:00] Advertisers in Russia have their ads paused by Google #StandwithUkraine edgeofthewebradio.com/ukraine

15 Maalis 202230min

The EDGE team gets back to it and covers some key digital marketing news from Search Engine Land exclusively this episode. Articles are from Barry Schwartz (bing), George Nguyen and danny Goodwin. We're wanting to continue to get the word out on how to support Ukraine. Please go to edgeofthewebradio.com/ukraine for more information. [00:05:08] New Businesses Are Opening at pre-pandemic levels! [00:14:21] Verifying your business on Google - harder than getting a passport? [00:18:55] EDGE of the Web Title Sponsor: Site Strategics [00:20:07] Show Notes [00:21:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:00] This Week's Poll [00:24:19] How can you help in Ukraine? Why not hire an SEO or PPC Specialist?

8 Maalis 202234min

We're discussing how to help Ukraine during an incredibly dangerous time. Erin Sparks, Mordy Oberstein, and Jason Barnard discuss digital news related to the crisis as well as individuals from Ukraine that are making a difference, showing what is happening to the rest of the world. Articles from Social Media Today and Search Engine Journal. Let's make sure to get the word out and share this information. [00:05:05] FB Bans announced by Russia [00:10:51] Website Security important to review due to increases in Russian Cyber-Attacks [00:17:56] Ukrainian Patriot: Tim Soulo from Ahrefs extending memberships to match donations [00:21:03] Ukrainian Patriots: Wix evacuates nearly 1,000 Ukrainian staff and families [00:22:52] Ukrainian Patriot: Anton Shulke: Head of Influencer Marketing at Duda [00:25:41] Aleyda Solis: Showcasing Ukrainian SEOs [00:22:52] Ukrainian Patriot: Ievgen Saveliev [00:27:35] Information for supporting Ukraine: edgeofthewebradio.com/ukraine

2 Maalis 202231min

Mordy's got news that he won't tell anyone. Way to start off a news show, right? We dove into articles from Search Engine Land, Journal and Roundtable and the train went off the tracks a few too many times to count. Great reads from Miranda Miller, Barry Schwartz and Celeste Gonzalez. [00:04:48] RatethisPodcast.com/EDGE [00:05:57] Majority of Small / Medium Businesses still without an SEO strategy [00:13:07] EDGE of the Web Title Sponsor: SiteStrategics.com [00:13:32] Changes coming for how Businesses work with Google [00:20:08] Show Notes [00:22:17] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:22:58] Have there been Mass suspension of Google Ad accounts? [00:28:00] This Week's Poll

22 Helmi 202232min