326. The psychology of nicotine

326. The psychology of nicotine

Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. Clean. Even, normal.
In today’s episode, we unpack the ever-present boom of nicotine and what it reveals about our generation’s relationship with coping, craving, and control. Because this isn’t just about addiction - it’s about soothing anxiety, chasing focus, managing overstimulation, and the ways we self-medicate under pressure.

We explore:

  • Nicotine as a stimulant and a coping mechanism
  • Levels of conformity and links to the ‘in-group’
  • How nicotine got rebranded for a new generation
  • The role of dissonance in maintaining the cycle
  • How to break the bad habit loop

Whether you’ve used nicotine yourself or just want to understand why it’s seems like everyone has a vape – this episode is for you.

ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

Jaksot(381)

301. Why do we love true crime?

301. Why do we love true crime?

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3 Kesä 202547min

300. How to start a podcast

300. How to start a podcast

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299. The psychology of emotionally immature parents

299. The psychology of emotionally immature parents

What happens when the people who were supposed to guide and nurture us were never taught to emotionally grow up themselves? In today’s episode, we dive into the psychology of emotionally immature pare...

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298. How to make your life more fun

298. How to make your life more fun

If you're like me, there are always a million things on my 'To Do' or 'Should Do' list and they seem to take up all my time and attention. What ever happened to just having FUN! Being silly. Being joy...

23 Touko 202529min

297. "Lifelong health begins in your 20s" ft. Dr Mark Hyman

297. "Lifelong health begins in your 20s" ft. Dr Mark Hyman

We often take our health for granted in our 20s, but this is one of the most crucial moments for investing in your long term wellbeing. Despite that, it's often hard to know what to do and where to st...

20 Touko 202546min

296. 5 steps to becoming an assertive communicator

296. 5 steps to becoming an assertive communicator

Being an assertive communicator is so much more than just being demanding or confident, it comes down to our emotional ease, how we hold ourselves, how we make others feel, how we frame even the small...

16 Touko 202533min

295. Why we have vulnerability hangovers

295. Why we have vulnerability hangovers

Have you ever opened up, shared something real, and then immediately regretted it? That post-overshare spiral—the “why did I say that?” dread—is what we call a vulnerability hangover. In this episode,...

13 Touko 202548min

294. The psychology of the talking stage

294. The psychology of the talking stage

The dreaded talking stage. A whole new level of complexity that has been added to dating in our 20s. The talking stage is this strange should be about information gathering and date organising, but it...

9 Touko 202542min

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