326. The psychology of nicotine

326. The psychology of nicotine

Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. Clean. Even, normal.
In today’s episode, we unpack the ever-present boom of nicotine and what it reveals about our generation’s relationship with coping, craving, and control. Because this isn’t just about addiction - it’s about soothing anxiety, chasing focus, managing overstimulation, and the ways we self-medicate under pressure.

We explore:

  • Nicotine as a stimulant and a coping mechanism
  • Levels of conformity and links to the ‘in-group’
  • How nicotine got rebranded for a new generation
  • The role of dissonance in maintaining the cycle
  • How to break the bad habit loop

Whether you’ve used nicotine yourself or just want to understand why it’s seems like everyone has a vape – this episode is for you.

ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

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261. The psychology of new years resolutions (BONUS)

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260. The BEST dating advice for your 20s ft. Dateable podcast

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258. Healing our sexual shame ft. Dr Emily Jamea

258. Healing our sexual shame ft. Dr Emily Jamea

In today's we tackle a topic many of us face but rarely discuss openly: sexual shame and sexual confidence. What holds us back from having amazing sex? What emotional wounds stop us from asking for wh...

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257. The biggest dilemmas of our 20s ft. The listeners

257. The biggest dilemmas of our 20s ft. The listeners

Today we have on the most special guest of all: the listeners! I asked you all to send in your biggest 20-something dilemmas, the things that are leaving your confused, keeping you up and night, have ...

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256. The psychology of psychedelics ft. Paul Austin

256. The psychology of psychedelics ft. Paul Austin

We have been hearing a lot about the use of psychedelics to treat mental health in recent years, but what does that actually entail? What do psychedelics actually do to our brain? What would it feel l...

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255. The psychology of misogyny  ft. Hannah Ferguson

255. The psychology of misogyny ft. Hannah Ferguson

What does it mean to experience misogyny these days? Is it the typical locker room talk and exclusion, or does it go deeper than that? In today's episode, my guest and I discuss the many dimensions of...

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254.  Cultivating a hot, smart, rich mindset ft. Maggie Sellers

254. Cultivating a hot, smart, rich mindset ft. Maggie Sellers

On today's episode we welcome on entrepreneur, founder and Hot, Smart, Rich icon, Maggie Sellers to discuss her formula and mindset for having it all, how she founded her business and her best tips fo...

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