326. The psychology of nicotine

326. The psychology of nicotine

Nicotine is everywhere - but not in the way we once knew it. It’s not just in cigarettes anymore. It’s in sleek vapes, tiny pouches, lozenges, gum, even diffusers marketed as 'wellness'. And somewhere along the way, it stopped feeling like a vice and started looking... aesthetic. Clean. Even, normal.
In today’s episode, we unpack the ever-present boom of nicotine and what it reveals about our generation’s relationship with coping, craving, and control. Because this isn’t just about addiction - it’s about soothing anxiety, chasing focus, managing overstimulation, and the ways we self-medicate under pressure.

We explore:

  • Nicotine as a stimulant and a coping mechanism
  • Levels of conformity and links to the ‘in-group’
  • How nicotine got rebranded for a new generation
  • The role of dissonance in maintaining the cycle
  • How to break the bad habit loop

Whether you’ve used nicotine yourself or just want to understand why it’s seems like everyone has a vape – this episode is for you.

ORDER MY BOOK: https://www.psychologyofyour20s.com/general-clean

Follow Jemma on Instagram: @jemmasbeg

Follow the podcast on Instagram: @thatpsychologypodcast

For business: psychologyofyour20s@gmail.com

The Psychology of your 20s is not a substitute for professional mental health help. If you are struggling, distressed or require personalised advice, please reach out to your doctor or a licensed psychologist.

See omnystudio.com/listener for privacy information.

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50. Let’s talk about death ft. A Mortuary Technician

50. Let’s talk about death ft. A Mortuary Technician

We are joined this week by Laura, a student mortuary technician in Australia to discuss her experiences and role and how she thinks about death and the meaning of a good life on this special guest epi...

23 Loka 202248min

49. Financial anxiety, money and relationships

49. Financial anxiety, money and relationships

This week I’m joined by Lindsay, a Financial Therapist who runs Mind Money Balance to discuss how we manage anxiety and emotions around money in our 20’s. From healing our childhood relationship with ...

20 Loka 202250min

48. Identity Crisis!

48. Identity Crisis!

What does identity really mean? And how do we know when we’ve found it, can we ever truly embody our ‘true selves’? In this episode we discuss what it means to undergo massive shifts in our identity a...

14 Loka 202240min

46. Making friends in your 20’s

46. Making friends in your 20’s

This week we discuss how to make new friendships in our 20’s. We all can recognise how hard it is to make friends as we enter adulthood but what does psychology actually say about this struggle and wh...

4 Loka 202239min

45. Soulmates and twin flames

45. Soulmates and twin flames

Are soulmates real? And how do we know if we’ve met the one? This week we discuss the idea of twin flames and soul mates and alternative explanations for the deep connection and chemistry we feel with...

29 Syys 202237min

44. The history and psychology of hormonal birth control

44. The history and psychology of hormonal birth control

How does the pill and hormonal birth control impact our psychological well-being and experiences in our 20’s? This week we discuss the history and origins of the pill and how it interacts with our bod...

23 Syys 202244min

43. Hustle culture and burnout

43. Hustle culture and burnout

This week talk about the cultural phenomenon of hustle culture, the rise and grind age of work and professional success. We also discuss the role of burnout in this relationship and how we can recentr...

14 Syys 202239min

41. Situationships - boundaries, vulnerability and wanting more

41. Situationships - boundaries, vulnerability and wanting more

This week we discuss the tricky topic of situationships in our 20’s - the grey space between casual and committed. How do we establish good boundaries in these relationships or avoid them to begin wit...

29 Elo 202244min

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