Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (William Morrow, 2019) Sutherland is Vice Chairman of Ogilvy, a legendary advertising agency. He’s also a columnist for The Spectator and a past president of the London-based Institute of Practitioners in Advertising (IPA). His TED Talks have been viewed over 6.5 million times. Topics covered in this episode include: What’s to be gained from realizing that evolution likes fitness, not accuracy. Why biology is different from physics, thereby meaning that there will likely never be a Newton of biology, of marketing, or other fields, where universal laws don’t apply. Instead, the focus is on noting the exceptions and finding patterns. Realizing how much people are context-dependent in realizing solutions to problems. Many forms of measurement create more problems than successful outcomes. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his “Faces of the Week” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Adrian Gostick and Chester Elton, "Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done" (Harper Business, 2021)

Today I talked to Chester Elton, coauthor of Anxiety at Work: 8 Strategies to Help Teams Build Resilience, Handle Uncertainty, and Get Stuff Done (Harper Business, 2021). During my interview with Elto...

8 Heinä 202134min

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Melody Wilding, "Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work" (Chronicle Prism, 2021)

Today I talked to Melody Wilding about her new book Trust Yourself: Stop Overthinking and Channel Your Emotions for Success at Work (Chronicle Prism, 2021). Are you what Wilding calls a Sensitive Stri...

1 Heinä 202135min

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Debi Kleiman, "First Pitch: Winning Money, Mentors, and More for Your Startup" (Babson College Publishing, 2020)

Today I talked to Debi Kleiman about her new book First Pitch: Winning Money, Mentors, and More for Your Startup (Babson College Publishing, 2020). For anyone who has ever watched Shark Tank, you know...

24 Kesä 202136min

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Jessica Helfand, "Face: A Visual Odyssey" (MIT Press, 2019)

Today I talked to Jessica Helfand about her new book Face: A Visual Odyssey (MIT Press, 2019) Helfand is a designer, artist, and author. She’s taught at Yale University for more than 20 years, cofound...

17 Kesä 202134min

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Paula Davis, "Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience" (Wharton School, 2021)

Today I talked to Paul Davis about her new book Beating Burnout at Work: Why Teams Hold the Secret to Well-Being and Resilience (Wharton School, 2021) What if companies held executives responsible for...

10 Kesä 202134min

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott, "Excuse Me While I Disappear" (Little, Brown & Company, 2021)

Joanna Scott is the author of 12 works of fiction, including Arrogance, a PEN/Faulkner finalist; and The Manikin, a finalist for the Pulitzer Prize. Her awards include a MacArthur Fellowship, a Guggen...

3 Kesä 202137min

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Carla Diana, "My Robot Gets Me: How Social Design Can Make New Products More Human" (Harvard Business, 2021)

Today I talked to Carla Diana about her new book My Robot Gets Me: How Social Design Can Make New Products More Human (Harvard Business Review Press, 2021). Carla Diana is a robot designer responsible...

27 Touko 202137min

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Nicole Tersigni, "Men to Avoid in Art and Life" (Chronicle Books, 2020)

Today I talked to Nicole Tersigni about her book Men to Avoid in Art and Life" (Chronicle Books, 2020). Nicole Tersigni is a comedic writer experienced in improve comedy and women’s advocacy. She live...

20 Touko 202128min

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