Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life (William Morrow, 2019) Sutherland is Vice Chairman of Ogilvy, a legendary advertising agency. He’s also a columnist for The Spectator and a past president of the London-based Institute of Practitioners in Advertising (IPA). His TED Talks have been viewed over 6.5 million times. Topics covered in this episode include: What’s to be gained from realizing that evolution likes fitness, not accuracy. Why biology is different from physics, thereby meaning that there will likely never be a Newton of biology, of marketing, or other fields, where universal laws don’t apply. Instead, the focus is on noting the exceptions and finding patterns. Realizing how much people are context-dependent in realizing solutions to problems. Many forms of measurement create more problems than successful outcomes. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his “Faces of the Week” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Berit Brogaard, "Hatred: Understanding Our Most Dangerous Emotion" (Oxford UP, 2020)

Berit Brogaard, "Hatred: Understanding Our Most Dangerous Emotion" (Oxford UP, 2020)

What is it that makes hatred so addicting? In her new book Hatred: Understanding Our Most Dangerous Emotion (Oxford University Press, 2020), Berit Bogaard explains. Berit is a Professor of Philosophy ...

1 Loka 202039min

Timothy R. Clark, "The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation" (Berrett-Koehler, 2020)

Timothy R. Clark, "The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation" (Berrett-Koehler, 2020)

How does any organization invite the true, full participation of its members? In his new book The 4 Stages of Psychological Safety: Defining the Path to Inclusion and Innovation (Berrett-Koehler, 2020...

24 Syys 202040min

Colleen Stanley, "Emotional Intelligence for Sales Leadership" (HarperCollins, 2020)

Colleen Stanley, "Emotional Intelligence for Sales Leadership" (HarperCollins, 2020)

What does it take to connect successfully with somebody you’re trying to “win over”? Colllen Stanley explains in her new book Emotional Intelligence for Sales Leadership(HarperCollins, 2020) Stanley i...

17 Syys 202032min

Roger Kennedy, "The Power of Music: Psychoanalytic Explorations" (Phoenix House, 2020)

Roger Kennedy, "The Power of Music: Psychoanalytic Explorations" (Phoenix House, 2020)

Today I discussed why music so powerful in eliciting emotions with Roger Kennedy, the author of The Power of Music: Psychoanalytic Explorations (Phoenix Publishing House, 2020) Now at The Child and Fa...

10 Syys 202035min

Paul Offit, "Overkill: When Modern Medicine Goes Too Far" (HarperCollins, 2020)

Paul Offit, "Overkill: When Modern Medicine Goes Too Far" (HarperCollins, 2020)

Why Do Unnecessary and Often Counter-Productive Medical Interventions Happen So Often? Today I talked to Paul Offit about his book Overkill: When Modern Medicine Goes Too Far (HarperCollins, 2020) Of...

3 Syys 202032min

Nick Morgan, "Can You Hear Me? How to Connect with People in a Virtual World" (HBRP, 2018)

Nick Morgan, "Can You Hear Me? How to Connect with People in a Virtual World" (HBRP, 2018)

How is communicating virtually Is like eating Pringles forever? Find out as I talk to Nick Morgan about his new book Can You Hear Me? How to Connect with People in a Virtual World (Harvard Business Re...

27 Elo 202044min

John R. Hibbing, "The Securitarian Personality: What Really Motivates Trump’s Base and Why It Matters for the Post-Trump Era" (Oxford UP, 2020)

John R. Hibbing, "The Securitarian Personality: What Really Motivates Trump’s Base and Why It Matters for the Post-Trump Era" (Oxford UP, 2020)

What are the policy implications due to a fundamental distrust and dislike of “outsiders”? Today I talked to political scientist John R. Hibbing about his new book The Securitarian Personality: What R...

20 Elo 202046min

Art Markman, "Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do It Well, and Advance Your Career" (HBR Press, 2019)

Art Markman, "Bring Your Brain to Work: Using Cognitive Science to Get a Job, Do It Well, and Advance Your Career" (HBR Press, 2019)

What does it take to both fit in and yet also prosper and grow as a person in the workplace? In today's interview, I discuss this question and others with noted psychologist Arthur B. Markman. Markman...

13 Elo 202043min

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