Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Mohammad F Anwar and Frank E Danna, "Love as a Business Strategy: Resilience, Belonging & Success" (Lioncrest, 2021)

Mohammad F Anwar and Frank E Danna, "Love as a Business Strategy: Resilience, Belonging & Success" (Lioncrest, 2021)

Today I talked to Mohammad F. Anwar and Frank Danna about their book Love as a Business Strategy: Resilience, Belonging & Success (Lioncrest, 2021). Rarely will executives leave themselves vulnerable ...

14 Huhti 202235min

Roberta Moore, "Emotion at Work: Unleashing the Secret Power of Emotional Intelligence" (Conscious Choice, 2018)

Roberta Moore, "Emotion at Work: Unleashing the Secret Power of Emotional Intelligence" (Conscious Choice, 2018)

Today I talked to Roberta Moore, author of Emotion at Work: Unleashing the Secret Power of Emotional Intelligence (Conscious Choice, 2018). Much like methodologies that focus on a range of personality...

7 Huhti 202235min

Clint Pulver, "I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave" (Page Two, 2021)

Clint Pulver, "I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave" (Page Two, 2021)

Today I talked to Clint Pulver about his new book I Love It Here: How Great Leaders Create Organizations Their People Never Want to Leave (Page Two, 2021). If you’ve ever completed an annual employee ...

31 Maalis 202232min

Lindsey Pollak, "Recalculating: Navigate Your Career Through the Changing World of Work" (HarperCollins, 2021)

Lindsey Pollak, "Recalculating: Navigate Your Career Through the Changing World of Work" (HarperCollins, 2021)

Today I talked to Lindsey Pollak about her book Recalculating: Navigate Your Career Through the Changing World of Work (HarperCollins, 2021). How can envy be a positive catalyst for changing your care...

24 Maalis 202233min

Mike Robbins, "We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging" (Hay House, 2020)

Mike Robbins, "We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging" (Hay House, 2020)

Today I talked to Mike Robbins about his new book We're All in This Together: Creating a Team Culture of High Performance, Trust, and Belonging (Hay House, 2020). COVID-19 has spurred two major issues...

17 Maalis 202232min

Gautham Pallapa, "Leading with Empathy: Understanding the Needs of Today's Workforce" (John Wiley and Sons, 2021)

Gautham Pallapa, "Leading with Empathy: Understanding the Needs of Today's Workforce" (John Wiley and Sons, 2021)

Today I talked to Gautham Pallapa about his new book Leading with Empathy: Understanding the Needs of Today's Workforce (John Wiley and Sons, 2021). The World Health Organization’s director-general ha...

10 Maalis 202235min

Daniel H. Pink, "The Power of Regret: How Looking Backward Moves Us Forward" (Penguin, 2022)

Daniel H. Pink, "The Power of Regret: How Looking Backward Moves Us Forward" (Penguin, 2022)

Today I talked to Daniel H. Pink about his new book The Power of Regret: How Looking Backward Moves Us Forward (Riverhead Books, 2022). After the emotion of love, regret is the second most common emot...

3 Maalis 202230min

Carl Rhodes, "Woke Capitalism: How Corporate Morality is Sabotaging Democracy" (Policy Press, 2021)

Carl Rhodes, "Woke Capitalism: How Corporate Morality is Sabotaging Democracy" (Policy Press, 2021)

Today I talked to Carl Rhodes about his book Woke Capitalism: How Corporate Morality is Sabotaging Democracy (Policy Press, 2021). When Milton Friedman published Capitalism and Freedom in 1962, whose ...

24 Helmi 202231min

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