Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)
Dan Hill's EQ Spotlight22 Huhti 2021

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Principal of Marketing Insights for Salesforce. His work has appeared in leading publications such as AdAge, Forbes, Brand Quarterly, The Economist, and The Observer. He’s also the author of Marketing Automation for Dummies. On June 24, 2009, we entered the era when private individuals became the largest producers of media in the world, eclipsing businesses and traditional media outlets. A perfect case-in-point is Tesla, which follows a market-sell-build-market (some more) model that engages customers with a greater purpose (weaning us off fossil fuels) and invites customers to co-create the cars they want. Tesla spends about $6 on advertising per car it sells, versus the nearly $1,000 that Mercedes-Benz spends per car sold. This episode explores the Tesla example, how Gen I members want to be “influencers” as their dream job, and what it means to have conversations with consumers rather than interrupt them with ads. Dan Hill, PhD, is the author of eight books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Sarah and Larry Nannery, "What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder" (Tiller Press, 2021)

Sarah and Larry Nannery, "What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder" (Tiller Press, 2021)

Today I talked to Sarah and Larry Nannery about their new book What to Say Next: Successful Communication in Work, Life, and Love with Autism Spectrum Disorder (Tiller Press, 2021). What’s it like to ...

23 Joulu 202134min

Thom Hartmann, "The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich" (Berrett-Koehler, 2021)

Thom Hartmann, "The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich" (Berrett-Koehler, 2021)

Today I talked to Thom Hartmann about his new book The Hidden History of American Healthcare: Why Sickness Bankrupts You and Makes Others Insanely Rich (Berrett-Koehler, 2021). To hear Thom Hartmann t...

16 Joulu 202125min

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by so...

9 Joulu 202138min

David Avrin, "Why Customers Leave (And How to Win Them Back)" (Career Press, 2019)

David Avrin, "Why Customers Leave (And How to Win Them Back)" (Career Press, 2019)

Today I talked to David Avrin about his new book Why Customers Leave (And How to Win Them Back) (Career Press, 2019). There are three central themes to this book: immediacy (customers want instant gra...

2 Joulu 202133min

Christine Kane, "The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious" (BenBella, 2020)

Christine Kane, "The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious" (BenBella, 2020)

Today I talked to Christine Kane about her book The Soul Sourced Entrepreneur: An Unconventional Success Plan for the Highly Creative, Secretly Sensitive & Wildly Ambitious (BenBella, 2020). Sick of ...

26 Marras 202132min

April Rinne, "Flux: 8 Superpowers for Thriving in Constant Change" (Berrett-Koehler, 2021)

April Rinne, "Flux: 8 Superpowers for Thriving in Constant Change" (Berrett-Koehler, 2021)

Today I talked to April Rinne about her new book Flux: 8 Superpowers for Thriving in Constant Change (Berrett-Koehler, 2021) What’s your relationship to change? Do you embrace it, filled with hope for...

18 Marras 202134min

Nika Kabiri, "Money off the Table: Decision Science and the Secret to Smarter Investing" (Houndstooth Press, 2020)

Nika Kabiri, "Money off the Table: Decision Science and the Secret to Smarter Investing" (Houndstooth Press, 2020)

Today I talked to Nika Kabiri about her new book Money off the Table: Decision Science and the Secret to Smarter Investing (Houndstooth Press, 2020). Adam Smith not only helped to create the field of ...

11 Marras 202134min

Michele Wucker, "You Are What You Risk: The New Art and Science of Navigating an Uncertain World" (Pegasus Books, 2021)

Michele Wucker, "You Are What You Risk: The New Art and Science of Navigating an Uncertain World" (Pegasus Books, 2021)

Today I talked to Michele Wucker about her new book You Are What You Risk: The New Art and Science of Navigating an Uncertain World (Pegasus Books, 2021) Your risk fingerprint is a mixture of how pers...

4 Marras 202133min

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