Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Jamie Mustard, "The Iconist: The Art and Science of Standing Out" (BenBella Books, 2019)

Today I talked to Jamie Mustard about his new book The Iconist: The Art and Science of Standing Out (BenBella Books, 2019). Ever feel like you’re “screaming” to be heard but in a world saturated by social media messages, et cetera, your “messages” are falling on deaf ears? If so, Jamie Mustard has a solution to propose. In short, you need to follow the Primal Laws of Attention. In essence, that means be bigger, brighter, and bolder than ever before in history to break through the clutter. In greater detail, those laws entail steps like the following: use repetition, deliver an emotional jolt by addressing the audience’s primary emotional concern, and practice transparency that establishes your authenticity. Most of all, engage in radical simplicity. If what you are saying can’t be readily understand, forget it. Then to back up that radical simplicity, the “shaft” behind that arrowhead of simplicity is sufficient information to make the messaging worthwhile. All of that—and more—delivered by Mustard in an impassioned episode. Jamie Mustard is a London School of Economic graduate; he’s also an artist, filmmaker, consultant, and a leading authority on branding, art, design, and media perception. Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Politics. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Adam Kahane, "Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together" (Berrett-Koehler, 2021)

Adam Kahane, "Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together" (Berrett-Koehler, 2021)

Today I talked to Adam Kahane about his new book Facilitating Breakthrough: How to Remove Obstacles, Bridge Differences, and Move Forward Together (Berrett-Koehler, 2021). You’re helping South Africa ...

28 Loka 202132min

Sue Unerman, "Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work" (Bloomsbury, 2020)

Sue Unerman, "Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work" (Bloomsbury, 2020)

Today I talked to Sue Unerman about her new book, co-authored with Kathryn Jacob and Mark Edwards,  Belonging: The Key to Transforming and Maintaining Diversity, Inclusions and Equality at Work (Bloo...

21 Loka 202132min

Jackie Fast, "Rule Breaker: Rebellious Leadership for the Future of Work" (Kogan Page, 2021)

Jackie Fast, "Rule Breaker: Rebellious Leadership for the Future of Work" (Kogan Page, 2021)

Today I talked to Jackie Fast about her new book Rule Breaker: Rebellious Leadership for the Future of Work (Kogan Page, 2021). Imagine finding yourself in a career sector, sponsorship, because it’s t...

14 Loka 202134min

Soo Bong Peer, "The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment" (Career Press, 2021)

Soo Bong Peer, "The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment" (Career Press, 2021)

Today I talked to Soo Bong Peer about her new book The Essential Diversity Mindset: How to Cultivate a More Inclusive Culture and Environment (Career Press, 2021) In 1967, bans on interracial marriage...

7 Loka 202132min

Martin Reeves and Jack Fuller, "The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future" (HBR Press, 2021)

Martin Reeves and Jack Fuller, "The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future" (HBR Press, 2021)

Today I talked to Martin Reeves and Jack Fuller about their new book The Imagination Machine: How to Spark New Ideas and Create Your Company’s Future (Harvard Business Review Press, 2021).  Since the ...

30 Syys 202134min

Maya Hu-Chan, "Saving Face: How to Preserve Dignity and Build Trust" (Berrett-Koehler, 2020)

Maya Hu-Chan, "Saving Face: How to Preserve Dignity and Build Trust" (Berrett-Koehler, 2020)

Today I talked to Maya Hu-Chan about her new book Saving Face: How to Preserve Dignity and Build Trust (Berrett-Koehler Publishers, 2020) There are so many sayings that involve the face, but perhaps n...

23 Syys 202135min

Eileen McDargh, "Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters" (Berrett-Koehler, 2020)

Eileen McDargh, "Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters" (Berrett-Koehler, 2020)

Today I talked to Eileen McDargh about her new book Burnout to Breakthrough: Building Resilience to Refuel, Recharge, and Reclaim What Matters (Berrett-Koehler, 2020). What’s another way to frame both...

9 Syys 202133min

Angelica Malin, "She Made It: The Toolkit for Female Founders in the Digital Age" (Kogan Page, 2021)

Angelica Malin, "She Made It: The Toolkit for Female Founders in the Digital Age" (Kogan Page, 2021)

Today I talked to Angelica Malin about her new book She Made It: The Toolkit for Female Founders in the Digital Age (Kogan Page, 2021). Female entrepreneurs don’t tend to receive the same funding assi...

9 Syys 202132min

Suosittua kategoriassa Politiikka ja uutiset

aikalisa
rss-ootsa-kuullut-tasta
tervo-halme
ootsa-kuullut-tasta-2
politiikan-puskaradio
viisupodi
rss-podme-livebox
et-sa-noin-voi-sanoo-esittaa
rss-asiastudio
otetaan-yhdet
rss-vaalirankkurit-podcast
the-ulkopolitist
linda-maria
rikosmyytit
rss-mina-ukkola
rss-kaikki-uusiksi
rss-merja-mahkan-rahat
radio-antro
rss-polikulaari-humanisti-vastaa-ja-muut-ts-podcastit
rss-raha-talous-ja-politiikka