Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman’s own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He’s now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon’s Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

Jaksot(141)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Jon Levy, "You're Invited: The Art and Science of Cultivating Influence" (Harper Business, 2021)

Today I talked to Jon Levy about his new book You’re Invited: The Art and Science of Cultivating Influence (Harper Business, 2021). Jon Levy is a behavioral scientist who over a decade ago founded The...

6 Touko 202134min

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Kim Scott, "Just Work: Get Sh*t Done, Fast & Fair" (St. Martin's Press, 2021)

Today I talked to Kim Scott about her new book Just Work: Get Sh*t Done, Fast & Fair (St. Martin's Press, 2021).  Kim Scott and her fellow guest on this episode, Trier Bryant, co-founded the company J...

29 Huhti 202138min

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Mathew Sweezey, "The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media" (Harvard Business Press, 2020)

Today I talked to Mathew Sweezy about his new book The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media (Harvard Business Review Press, 2020). Mathew Sweezey is Princ...

22 Huhti 202132min

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Eric Rupp, "The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey" (TTC, 2020)

Today I talked to Eric Rupp about his book The Transformational Travel Journal: Your Guide to Creating a Life-Changing Journey (TTC, 2020). Eric Rupp is a founding partner at the Transformational Trav...

15 Huhti 202130min

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Adam Bryant and Kevin Sharer, "The CEO Test: Master the Challenges That Make or Break All Leaders" (Harvard Business Press, 2021)

Today I talked to Adam Bryant about his new book (co-authored with Kevin Sharer), The CEO Test: Master the Challenges That Make or Break All Leaders (Harvard Business Press, 2021). Adam Bryant is mana...

8 Huhti 202134min

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Daina R. Berry and Kali N. Gross, "A Black Women's History of the United States" (Beacon Press, 2020)

Today I talked to Kali Nicole Gross about her new book (co-authored with Daina Ramey Berry) A Black Women's History of the United States (Beacon Press, 2020). This episode covers a litany of instances...

1 Huhti 202136min

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

David A. Less, "Memphis Mayhem: A Story of the Music That Shook Up the World" (ECW Press, 2020)

Today I talked to David A. Lees about his book Memphis Mayhem: A Story of the Music That Shook Up the World (ECW Press, 2020) David Less has studied Memphis music for over 40 years, including work don...

25 Maalis 202137min

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

David G. White Jr., "Disrupting Corporate Culture" (Routledge, 2020)

Today I talked to David G. White, Jr. about his book Disrupting Corporate Culture: How Cognitive Science Alters Accepted Beliefs About Culture and Culture Change and Its Impact on Leaders and Change A...

18 Maalis 202136min

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