Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Greg Hoffman, "Emotion By Design: Creative Leadership Lessons from a Life at Nike" (Twelve, 2022)

Today I talked to Greg Hoffman about his new book Emotion By Design: Creative Leadership Lessons from a Life at Nike (Twelve, 2022). For this week’s guest Greg Hoffman, the characteristics of empathy and curiosity are central to everything from finding your place in the world, to connecting with others, and building a brand that exhibits a true sense of purpose by empowering people to realize their potential. Along the way, this episode explores both the value and limits of data-driven marketing takes on the central role of smartphones today, and goes back into Hoffman’s own backstory as a mixed-race child growing up in a nearly all-white suburb of Minneapolis. In art and sports, Hoffman found his way forward. Greg Hoffman is a global brand leader, advisor, speaker, and former Nike Chief Marketing Office. He’s now the founder and principal of the brand advisory group Modern Arena as well as a branding instructor at the University of Oregon’s Lundquist School of Business and a member of the Board of Trustees at the Minneapolis College of Art and Design (MCAD). Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/dan-hills-eq-spotlight

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Thomas Wedell-Wedellsborg, "What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve" (HBR Press, 2020)

Thomas Wedell-Wedellsborg, "What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve" (HBR Press, 2020)

Stop Solving the Wrong Problem! In this episode we discuss Thomas Wedell-Wedellsborg's book What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve (HBR Press, 2020) and f...

19 Marras 202034min

Christophe Morin, "The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety, and Depression (SAD)" (Depth Insights, 2020)

Christophe Morin, "The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety, and Depression (SAD)" (Depth Insights, 2020)

In his book The Serenity Code: How Brain Plasticity Helps You Live Without Stress, Anxiety and Depression (SAD) (Depth Insights, 2020), Christophe Morin explains how you can rewire your brains to esca...

12 Marras 202037min

Jamie Merisotis, "Human Work in the Age of Smart Machines" (RosettaBooks, 2020)

Jamie Merisotis, "Human Work in the Age of Smart Machines" (RosettaBooks, 2020)

Are robots going to be our overlords? In Human Work in the Age of Smart Machines (RosettaBooks, 2020), Jamie Merisotis says they don't have to be. We can make them our friends. Jamie Merisotis is a gl...

5 Marras 202034min

Thomas Abt, "Bleeding Out: The Devastating Consequences of Urban Violence" (Basic Books, 2019)

Thomas Abt, "Bleeding Out: The Devastating Consequences of Urban Violence" (Basic Books, 2019)

How do we promote peace in the streets? In his new book Bleeding Out: The Devastating Consequences of Urban Violence--and a Bold New Plan for Peace in the Streets (Basic Books, 2019), Thomas Abt expla...

29 Loka 202035min

Michael E. McCullough, "The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code" (Basic Books, 2020)

Michael E. McCullough, "The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code" (Basic Books, 2020)

Why Give a Damn About Strangers? In his book The Kindness of Strangers: How a Selfish Ape Invented a New Moral Code (Basic Books, 2020), Michael E. McCullough explains. McCullough is a professor of ps...

22 Loka 202035min

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

Rory Sutherland, "Alchemy: the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" (William Morrow, 2019)

What are the limitations of relying on logic as an upfront filter in pursuing ideas? Find out as I talk to Rory Sutherland about his new books Alchemy: the Dark Art and Curious Science of Creating Mag...

14 Loka 202038min

David Barash, "Threats: Intimidation and Its Discontents" (Oxford UP, 2020)

David Barash, "Threats: Intimidation and Its Discontents" (Oxford UP, 2020)

What are the similar ways in which animals and people try to intimidate others? In his new book, Threats: Intimidation and Its Discontents (Oxford UP, 2020), David Barash explains. Barash is a researc...

7 Loka 202043min

EQ Spotlight Special: Roundtable on the 2020 Presidential Race

EQ Spotlight Special: Roundtable on the 2020 Presidential Race

What are we to make of the year’s first presidential debate? Listen in as John R. Hibbing, Jonathan Weiler and I discuss this question and others surrounding the 2020 presidential race. Hibbing is a F...

2 Loka 202051min

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